Oakley Meta is making its Super Bowl debut, marking the smart eyewear brand’s biggest marketing moment yet as it pushes AI-powered glasses into the mainstream.
The brand released a teaser today (Jan. 26) for its first Big Game commercial, created by Mother LA and set to air nationally on Feb. 8.
The spot will feature director Spike Lee alongside streamer iShowSpeed, NFL star Marshawn Lynch, PGA Tour pro Akshay Bhatia, and Olympians Kate Courtney, Sky Brown, and Sunny Choi.
“Each talent brings the capabilities of Oakley Meta Performance AI Glasses to life in thrilling, high-energy, and visceral ways that showcase how they gain an edge to take on whatever they face,” according to a brand statement.
The Super Bowl push comes after Oakley Meta launched in July 2025. The brand represents a collaboration between Oakley and Meta, combining the eyewear maker’s athletic-focused design with Meta’s AI technology. It’s tailored specifically toward athletes rather than general consumers.
Oakley Meta is the latest evolution in a multi-year partnership between Meta and EssilorLuxottica, the parent company of Oakley, Ray-Ban, and Persol. The companies launched their first smart glasses under the Ray-Ban brand in 2021, followed by a second edition in 2023.
Meta also advertised its Ray-Ban smart glasses during last year’s Super Bowl with a spot starring Chris Pratt and Chris Hemsworth.
The tech giant is rumored to be developing smart glasses under the Prada brand as well, CNBC reported last year.
Oakley Meta joins a growing roster of AI brands advertising during the Super Bowl. Google Gemini and OpenAI both ran spots during last year’s game, with OpenAI planning a return in February.
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