They Helped Plan the January 6 Rally. Now Their Events Company Is Raking in Millions in Government Contracts

An events company whose associates helped stage the January 6, 2021 rally has signed contracts worth over $26 million with the United States government, according to documents reviewed by WIRED. Since President Donald Trump’s return to the White House, Event Strategies, a Virginia-based firm with deep ties to Trumpworld, has negotiated a contract with the General Services Administration that could be worth up to $100 million over the next 15 years.

It’s a remarkable rise for the 26-year-old firm, which until the recent windfall had received what appeared to be around $50,000 dollars in government contracts over the past decade. It also appears that Event Strategies won these new contracts with very little competition. According to HigherGov, a tool used by contractors to track federal and state contracts, Event Strategies was the only company to bid on eight of the 11 contracts tracked by the site.

Many of the recent contracts are related to America 250, an 18-month-long commemoration of the 250th anniversary of the signing of the Declaration of Independence.

In early 2025, the US Semiquincentennial Commission, a bipartisan group established in 2016 to coordinate the celebrations, cut ties with Precision Strategies, an event planning group founded by Obama-era staffers. Soon after, the commission hired Event Strategies to replace them.

Contracts reviewed by WIRED in the System for Award Management database show that by September 2025, the company had signed its first contract related to the celebrations: a $5 million contract for work related to Titans of the Sea, an event designed to celebrate the Navy’s 250th anniversary. Weeks later, the company signed another contract for a $2.1 million deal for “AMERICA 250 – EVENTS.”

More recently, Event Strategies signed a contract valued at $333,084 with the General Services Administration at the beginning of February for “FREEDOM 250 DESIGN AND CONTENT SUPPORT SERVICES.” Freedom 250 is, according to the White House, a “public-private partnership” related to America 250.

The tenor of the America 250 celebrations have already proven controversial. Over the last few months, large banners ostensibly tied to the project were seen hanging from federal buildings all over Washington, DC. One banner, which was hung outside the Department of Justice, features the tagline: “Make America Safe Again” alongside a massive image of Trump’s face. The DOJ said the banner was hung to “celebrate 250 years of our great country.” To many, the tagline was an indication that the Justice Department has failed to maintain its independence during Trump’s second term. California Governor Gavin Newsom said the banner was “beyond parody,” writing on Facebook: “How many dictatorship-style monuments, building name changes, and fake awards do Americans have to endure?”

In early March, banners featuring Charlie Kirk, Booker T. Washington, and Catharine Beecher were hung outside the Department of Education near Capitol Hill, alongside two large banners featuring the America 250 logo. Critics were alarmed to see Kirk’s likeness on the banner, as the deceased Turning Point USA cofounder and conservative commentator had previously called to “abolish” the Department of Education and was known for numerous racist and homophobic comments.

WIRED could not confirm whether these specific banners, or the banners hanging at the DOJ, were designed and implemented by Event Strategies. The DOJ and the Education Department did not respond to a request for comment about the company responsible for the banners.

“There is a proper federal competitive bidding process, and the White House expects all agencies to comply with it,” White House spokesman Davis Ingle tells WIRED. When asked for further comment about Event Strategies, Ingle referred WIRED to the General Service Administration. GSA did not respond to a request for comment.

The Contracts

When Trump lost the 2020 election, Event Strategies was on hand: Cofounder Tim Unes was listed as a stage manager for the January 6 rally at the Ellipse in 2021, according to the paperwork submitted to secure a permit. Megan Powers Small, who is now the chief of staff at Event Strategies, was tagged on rally permit paperwork as the event’s “Operations Manager for Scheduling and Guidance.” Justin Caporale was listed as a project manager of the event. Though Caporale was later described as the Event Strategies CEO and the company’s managing partner, he had previously worked as director of operations for Melania Trump in 2018 and on the Trump campaign in 2020.

While out of office, Trump continued working with Event Strategies. The company produced many of Trump’s campaign rallies during the 2024 presidential campaign; filings from that year show Event Strategies received $31 million from the Trump 47 Committee PAC over a seven-month period. Caporale’s Instagram account also shows him associating with Trump and administration officials, including at some of those same rallies.