In an era of endless hot takes and shrinking attention spans, two podcasters have managed to stand out in a crowded landscape by embracing depth and positivity.
At ADWEEK’s Social Media Week, Tefi Pessoa, creator and host of podcast Tefi Talks, sat down with Claire Parker and Ashley Hamilton, hosts of podcast Good Noticings, to discuss navigating internet culture and the business of podcasting.
Here are three takeaways from their conversation to inspire marketers and media professionals making their own content.
Depth beats hot takes
Parker and Hamilton started Good Noticings to cover pop culture news in a way that goes deeper than the hot takes flooding social media.
“There are these headlines that go viral, and then by the time they’ve gotten to you, you’re not even reading the news story. You’re reading the tweet response to the tweet response to the tweet response that got posted on Instagram, and now there’s a talking head in front of it on TikTok,” Parker said. “What if somebody read the whole article, and then a couple other articles?”
They aim to do more research on topics to offer “more holistic” analysis, she added: “We don’t have to be the first, but we can be the most 360, the most in-depth.”
Enthusiasm beats toxicity
Parker and Hamilton have hosted previous podcasts, including Celebrity Memoir Book Club and We’re in a Fight With Claire and Ashley. The latter show was about their friendship and allowed listeners to eavesdrop on their real fights, but the pair quickly realized “people don’t want two fighters in their ears,” Parker said.
That unlock pushed them towards Good Noticings, which has a more positive tone to stand apart from the toxic content on social media. The show offers recommendations that “elevate the artists we love,” Parker said.
“We really did not want to be the people known for our takedowns anymore,” Parker said. “We’re trying to be the positivity on the internet.”
