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Twelve percent of American adults are now using GLP-1, with U.S. patients spending $40 billion on appetite-suppressing drugs in 2024—a figure that is projected to triple by 2030, according to Grand View Research.At this year’s Super Bowl, GLP-1 brands are seizing on that demand by battling for brand awareness. Each spent upwards of $10 million on 30 and 60-second commercials designed to raise awareness of the medication and tackle the stigma around it.Zepbound maker Eli Lilly hedged its bets on a pre-game spot.Elsewhere, its biggest rival, Novo Nordisk, which makes Wegovy and Mounjaro, spent its advertising dollars on an in-game…
On Sunday evening, during Bad Bunny’s electrifying halftime performance at Super Bowl LX, a crowd of what appeared to be fewer than 200 people in an undisclosed location were treated to an alternative concert, “The All-American Halftime Show,” presented by the right-wing student organization Turning Point USA.Conceived as culture-war counterprogramming for a show by a Puerto Rican mega-star who raps and sings in Spanish, and has been a vocal critic of ICE, the event featured four MAGA-aligned country stars and was headlined by Kid Rock, who made his entrance in jorts and trademark fedora. But for all the ideological outrage…
That’s one way to crash the Super Bowl.During the fourth quarter of Super Bowl 60, AI.com, an AI platform founded by Kris Marszalek, co-founder and CEO of Crypto.com, aired a 30-second ad imploring viewers to create a handle for the website.Unfortunately, all the traffic from the commercial crashed the website, with viewers airing their grievances on social media (and in the ADWEEK office). Marszalek responded to the crash on X, saying, “Insane traffic levels. We prepared for scale, but not for THIS.” Marszalek added three fire emojis to the statement. Insane traffic levels. We prepared for scale, but not for…
Each time in its nearly 60-year history, putting on the Super Bowl halftime show gets harder. Sometimes the logistics get complicated by concerns about protecting the turf. On other occasions, some aspect of the show leaks online, as happened last year ahead of Kendrick Lamar’s performance. In the lead-up to Bad Bunny’s performance at Super Bowl LX, I wondered if worries about the possible presence of Immigration and Customs Enforcement (ICE) agents at the Big Game would be the King of Latin Trap’s biggest hurdle.It wasn’t. It was trying to fulfill Bad Bunny’s wish to transform the field at Levi’s…
THE AD: With its Super Bowl spot, telehealth company Hims & Hers leans into its mission of making healthcare more accessible. The 60-second ad tackles topics like sexual health, mental health, and bodily autonomy with the brand’s trademark directness. Rather than softening its message for a mass audience, the tone is provocative and unapologetic, positioning the company as a consumer-first healthcare brand willing to address subjects others might avoid.MY TAKE: This ad has a lot of nerve—and that’s what makes it stand out. At a moment when brands are cautious about provoking backlash, Hims & Hers chose not to water…
WeatherTech is back at the Super Bowl for a fourteenth time, tapping into the plight of a dad taking his family on a road trip.The 30-second spot, “TaDa,” aired during the second quarter of Super Bowl 60 and featured the relatable problem of how to pack a car with luggage. The dad, Gary, is confident he can stuff all the suitcases and bags for his family of four in the car—until it all tumbles out. He has to be reminded (by his wife, of course) that WeatherTech makes more than floor liners and cargo liners. Other products include a Hitch…
THE AD: Google appeared in Super Bowl LX with a 60-second ad called “New Home” that shows off Gemini’s photo-generating capabilities as a mom tries to prepare her young son, Ben, for a big move. She pulls up photos of the new house before dropping in a picture from Google Photos of Ben’s current bedroom to help him visualize how his bed, toys, and even the dog’s bed will look in his new space. Then, they check out the backyard, where together they imagine the endless possibilities of what life might soon look like.MY TAKE: Google played it safe with…
After a better-than-expected opening weekend in theaters, box office for Amazon’s “Melania” fell 67%, to an estimated $2.37 million, in its second weekend. The documentary about First Melania Trump has grossed a total of $13.5 million so far (almost all of that in the United States), which means it’s extremely unlikely the film — which Amazon spent $40 million to acquire and $35 million to market — will break even in theaters. Before “Melania”’s release, a former Amazon film executive asked how the price tag could be motivated by anything other than “currying favor” with the Trump administration or “an…
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Following last year’s trend of showcasing AI in multimillion-dollar ad spots, the 2026 Super Bowl advertisements took it a step further by leveraging AI both to create the commercials and to promote the latest AI products. Love it or hate it, the technology has become a star in its own right, alongside the latest movie trailers and snack brands. Let’s explore the biggest moments from this year’s Big Game ads, which featured everything from robots and AI glasses to a touch of drama involving tech founders. Svedka Vodka brand Svedka went with what it touts as the first “primarily” AI-generated…
Years before Taylor Swift attended that first storied NFL game in Kansas City in 2023, female viewership of the game was growing. But despite the uptick in female fandom and viewership, most Super Bowl ads don’t feature women in central roles.In 2024, the number of women aged 18-24 who tuned into the Big Game jumped by a reported 24%. And since 2021, women’s favorability toward the NFL increased by 13 points, rising to 55% in January, according to marketing intelligence firm Morning Consult.But while Taylor Swift’s courtship with Kansas City Chiefs star Travis Kelce undoubtedly drew a new audience of…
When a startup announced plans last fall to recreate lost footage from Orson Welles’ classic film “The Magnificent Ambersons” using generative AI, I was skeptical. More than that, I was baffled why anyone would spend time and money on something that seemed guaranteed to outrage cinephiles while offering negligible commercial value. This week, an in-depth profile by the New Yorker’s Michael Schulman provides more details about the project. If nothing else, it helps explain why the startup Fable and its founder Edward Saatchi are pursuing it: It seems to come from a genuine love of Welles and his work. Saatchi…
Just in time to create a new Super Bowl ad, Crypto.com founder Kris Marszalek has made the priciest domain purchase in history, buying AI.com for $70 million, according to the Financial Times. The deal, paid entirely in cryptocurrency to an unknown seller, shatters previous records. (Broker Larry Fischer, who facilitated the sale, is presumably celebrating his good fortune.) Marszalek plans to debut the site during Sunday’s big game, offering consumers a personal AI agent for messaging, app usage, and stock trading. “If you take a long-term view — 10 to 20 years – [AI] is going to be one of…
Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. To get this in your inbox, sign up here for free — just click TechCrunch Mobility! Waymo’s acceleration over the past 18 months is undeniable. The Alphabet-owned self-driving company now operates commercial robotaxi services in six markets, including the San Francisco Bay Area, Phoenix, Los Angeles, Austin, Atlanta, and Miami. It has plans to grow its fleet of driverless taxicabs this year to more than a dozen new cities internationally, including London and Tokyo. And now it has $16 billion to fuel…
Comparing Our Favorite Vacuum CleanersHonorable MentionsBissell PowerClean FurFinder for $210: This was our previous top pick for cordless vacuums, and it’s still a great affordable stick vacuum. But if you’re looking for a cheap option, the regular Bissell PowerClean ($200) is a touch cheaper since it doesn’t come with the FurFinder upholstery attachment, while Dyson and Ryobi’s vacuums have more powerful suction for pet hair.Black and Decker Dustbuster Flex for $95: This is another cool handheld vacuum that’s great for cars, or even indoor areas like staircases. It has a 4-foot hose, longer than most compact vacuums, and has a…
The NFL is calling an audible for its Super Bowl ad.Though the league brought together several stars, including Myles Garrett and Pat McAfee, for its “Flag 50″ ad in Super Bowl 59, this time around, the NFL is looking for a quiet but resonating moment.In its new 60-second Super Bowl ad, “Champion,” which airs right before the Apple Music Super Bowl LX Halftime Show, the NFL is leaving the stars on the sidelines. Instead, the ad focuses on the importance of youth coaches, with the creative featuring a young boy (Brayon Cutrer) who gives a speech to his toys, echoing…