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Independent creative agency Alto is expanding to Europe with a new office in Amsterdam, as it aims to deepen relationships with global clients while tapping into senior creative talent across the continent. The European headquarters is open for business and supporting work for clients including Diageo and Meta Ray-Ban. It will be led by longtime collaborators Kirk Johnsen, who joins as partner and managing director, and Pierre Janneau-Houllier, Alto’s executive creative director and partner.The expansion reflects how the New York–based agency’s client roster has grown increasingly global. “Big companies don’t need big agencies; they just need smart ones with big…
As concern for AI’s impact on young people continues to mount, OpenAI has introduced an “age prediction” feature into ChatGPT that is designed to help identify minors and put sensible content constraints on their conversations. OpenAI has been heavily criticized in recent years for the impacts that ChatGPT can have on children. A number of teen suicides have been linked to the chatbot, and, like other AI vendors, OpenAI has also been criticized for allowing ChatGPT to discuss sexual topics with young users. Last April, the company was forced to address a bug that allowed its chatbot to generate erotica…
Good sleep is a priceless commodity, and a big factor is what you’re sleeping on, including your mattress and pillows. Purple is one of our favorites on that front, from the brand’s super supportive-yet-soft pillows to its cooling mattresses. All to say, there’s plenty of great bedding to shop at Purple, and right now you can get it at a serious discount. You can save up to 30% off of bedding, pillows, and more from Purple, from the PerfectStay Duvet Cover Set to the Purple Harmony Anywhere Travel Set, with these Purple promo codes and deals.Purple Promo Codes: Save on…
Days ahead of a scheduled trial, social media company Snap has settled a lawsuit accusing the platform of causing social media addiction, according to reports from multiple outlets. According to the New York Times, the settlement was announced Tuesday in the California Superior Court in Los Angeles County. The lawsuit against Snap was brought by a 19-year-old known in court documents as K.G.M., accusing the social media app of designing algorithms and features that caused addiction and mental health issues. The terms of the settlement were not disclosed. The lawsuit also names other platforms, including Meta, YouTube, and TikTok. No…
Sealy is a mattress brand that is tried and true for many people, given that it has been around since 1881. That’s a lot of time to refine your product. Sealy has kept pace with the times by offering modern variations like memory foam and hybrid mattresses while also maintaining a strong lineup of traditional innerspring beds.For example, the Cocoon Chill by Sealy is one of our favorite cooling mattresses that passed our week of testing with flying colors. While I’ve only been in the mattress industry for five years (a blip compared to Sealy’s timeline), I’m the resident sleep…
Amagi Media Labs, a Bengaluru-headquartered company that sells cloud software used to run and monetize TV and streaming channels, saw its shares slide in its India market debut after raising ₹17.89 billion (about $196 million) in an IPO — a deal that stands out in a market still dominated by consumer companies going public. Shares opened at ₹318 on Wednesday, a 12% discount to the ₹361 issue price, before climbing to ₹356.95 and later trading around ₹348.85, valuing Amagi at ₹75.44 billion (around $825.81 million), according to the National Stock Exchange. Amagi was last valued at $1.4 billion in a…
It’s tough shopping for organic bedding. If you don’t know your way around the certification lingo, you might buy something that has just organic materials but doesn’t use an organic process or chemicals to make the bedding you end up sleeping on. One of our favorite brands that checks all the boxes is Naturepedic, which makes some of our favorite organic mattresses and organic sheets. Naturepedic has certifications around the block for its products, from the Global Organic Textile Standard (better known as GOTS) and Oeko Text Standard 100 to Greenguard Gold and Made Safe. You can’t go wrong with…
Last week, after reversing an earlier ban, the U.S. administration officially approved the sale of Nvidia’s H200 chips, along with a chip line by AMD, to approved Chinese customers. Maybe they aren’t these chipmakers’ shiniest, most advanced chips, but they’re high-performance processors used for AI, making the export controversial. And at the World Economic Forum in Davos on Tuesday, Anthropic CEO Dario Amodei unloaded on both the administration and the chip companies over the decision. The criticism was particularly notable because one of those chipmakers, Nvidia, is a major partner and investor in Anthropic. “The CEOs of these companies say,…
United States immigration authorities are planning to secure long-term detention and transportation capacity for Immigration and Customs Enforcement operations across Minnesota and four neighboring states, according to an internal planning document reviewed by WIRED.The document forecasts ICE’s Enforcement and Removal Operations spending between $20 million and $50 million to secure jail space and establish a privately run transfer hub in Minnesota capable of moving detainees anywhere “within a 400-mile radius.”The network is forecast to reach beyond Minnesota, where ICE agents are carrying out aggressive raids, into North Dakota, South Dakota, Iowa, and Nebraska, giving the agency latitude to transfer as…
Pinterest is continuing its transformation into a full-scale shopping hub with the addition of two key executives. Amazon’s former global brand and marketing vice president, Claudine Cheever, will assume the role of CMO, while DoorDash and Spotify veteran Lee Brown will join as chief business officer, a newly created role.The appointments come at a dynamic time for the 15-year-old social platform. When Bill Ready—who was PayPal’s COO before becoming commerce chief for Google—took over as CEO of Pinterest in 2022, he laid out the platform’s ecommerce ambitions.“As someone who has spent most of my career in commerce and payments, it’s…
Industry reports and the growth of voice model companies in the Indian market suggest that there is a growing demand for voice AI solutions in the country. Voice is a popular medium for communication among people and businesses in India. That’s why enterprises and startups are eager to use voice AI to be more efficient at customer support, sales, customer acquisition, hiring, and training. But recognizing market demand is one thing — proving businesses will pay is another. Y Combinator rejected the application from Bolna, a voice orchestration startup built by Maitreya Wagh and Prateek Sachan, five times before finally…
Slowly but surely, Apple TV (previously Apple TV+) found its footing. The streaming service, which at launch we called “odd, angsty, and horny as hell,” has evolved into a diverse library of dramas, documentaries, and comedies. Now its library is so packed that we’ve declared it “the new HBO.”Curious but don’t know where to get started? Are you a seasoned vet but still have a hard time keeping up on what’s new on the platform? Either way, these are WIRED’s picks for the best shows on the service right now. (Also, here are our picks for the best movies on…
For the seventh consecutive year, Oikos is returning to Super Bowl advertising—but this time with a notably different playbook.The Danone-owned yogurt brand will air its Big Game spot exclusively on Peacock during Super Bowl 60 in San Francisco on Feb. 8, marking a shift away from linear TV as more advertisers experiment with streaming-first strategies. The move also positions Oikos squarely within what some marketers are calling the “Wellness Bowl,” as health-forward food and beverage brands increasingly replace—or at least counterbalance—the traditional parade of indulgent Super Bowl fare.The spot, titled The Big Hill, stars NFL running back Derrick Henry alongside actor…
As YouTube, TikTok, and Instagram continue to dominate mobile viewing, Netflix is rethinking how its app fits into a social-first video landscape. During its fourth-quarter earnings call on Tuesday, the company announced plans to revamp its mobile app and expand its short-form video feature, which it mentions could help promote the new slate of original video podcasts it unveiled last week. Set to launch later in 2026, Netflix’s redesigned mobile app is intended to “better serve the expansion of our business over the decade to come,” according to co-CEO Greg Peters. The update will act as a foundation for ongoing…
All-Clad Deals used to be difficult to find, but thankfully, the Factory Seconds Sale has come back around for a little while. These sales tend to only last for a few days—this one expires at midnight tomorrow, January 21—though they sometimes are extended. In any case, these sales offer a reliable way to score a solid deal on All-Clad kitchenware, which is normally very expensive. We love and swear by All-Clad, as do many professional chefs.Factory Seconds are products with minor imperfections that still perform as intended. Sometimes an item is “second quality,” meaning it might have some blemishes or…
Recorded on the sidelines of Brandweek, this episode of Adspeak by ADWEEK features Ryan Joe in conversation with AG1 CEO Kat Cole. Kat shares her journey from a Hooters hostess to leading a global wellness brand, unpacking how resilience and intuition shape bold leadership decisions. She explains AG1’s evolution from a single-product DTC business to a multi-product, multi-channel brand, including its first global “Good Morning Moon” campaign created in-house with Rick Rubin. Cole also reveals why AG1 redirected marketing spend into $20 million of clinical research, upgraded its core formula, and positioned a new sleep product to compete with Netflix, not supplements.What you’ll…