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In case you didn’t get the memo, everyone is feeling very Chinese these days. Across social media, people are proclaiming that “You met me at a very Chinese time of my life,” while performing stereotypically Chinese-coded activities like eating dim sum or wearing the viral Adidas Chinese jacket. The trend blew up so much in recent weeks that celebrities like comedian Jimmy O Yang and influencer Hasan Piker even got in on it. It has now evolved into variations like “Chinamaxxing” (acting increasingly more Chinese) and “u will turn Chinese tomorrow” (a kind of affirmation or blessing).It’s hard to quantify…
During his decade-long hiatus, Dos Equis’ The Most Interesting Man in the World became decidedly uninteresting.Instead of winning lifetime achievement awards and sailing around the world, he started ironing his socks, doing jigsaw puzzles, and using a label maker, gradually transforming into “The Least Most Interesting Man.”But Dos Equis, the Heineken-owned beer brand behind one of advertising’s most famous characters, couldn’t let this go on for too long. Today (Jan. 16), Dos Equis has brought back The Most Interesting Man in the World, reigniting his spark to inspire a new generation to “Stay Thirsty” for experiences.Played by the original actor, Jonathan…
Compare 9 Top Wi-Fi RoutersOther Routers We Have TestedI have tested many other models and have several more in the queue. These aren’t as great as the picks above, but they are worth considering.Photograph: Simon HillTP-Link Archer BE6500 (GE400) for $220: This dual-band Wi-Fi 7 gaming router is a solid performer. At close range on the 5-GHz band, it can go toe-to-toe with most of the devices on this list. It also offers dedicated gaming features, though some of them require subscriptions. I was disappointed by the limited range, and the comparable TP-Link BE6500 (BE400) is currently on sale for…
This week brought an eclectic mix of brand moves, from Lego’s stance on AI to Gordon Ramsay’s new gig for I Can’t Believe It’s Not Butter.E.l.f. Cosmetics and Liquid Death reunited for a goth musical, while Skittles is skipping the Super Bowl in favor of a stunt with Elijah Wood. Elsewhere, Cadbury tells a heartfelt tale about a homesick sister, and Heinz solves the portable ketchup crisis you didn’t know you had. Plus, our Most Effective Ad of the Week, in partnership with EDO, is an attempt from KFC to make Tuesdays “finger lickin’ good.”Here’s what caught our attention this week.Lego…
In a somewhat baffling directive, US Health Secretary RFK Jr. claims he’s “ending the war on protein.”The announcement, posted to White House’s X account on January 11 alongside an ominously lit photo of Kennedy, came as part of the federal government’s 2025-2030 Dietary Guidelines, which now prioritize protein “at every meal.” Some of the advice—particularly the avoidance of ultra-processed foods and added sugars—has been well received by dietary experts and health organizations like the American Heart Association. But other aspects of it represent shake-ups that defy scientific consensus. For example, the recommendation of consuming saturated fats found in full-fat milk,…
Netflix began planning its tarot-themed campaign to announce its 2026 slate early last year. Now, around nine months later, it seems success is in the cards.According to Netflix, its latest “What Next” campaign, which launched with the release of a hero film on Jan. 7, has already received 104 million owned social impressions across Netflix social channels; more than 1,000 dedicated press pieces across broadcast, print, and digital outlets; and the company’s fansite, Tudum, achieved its best-ever traffic day on Jan. 7 with over 2.5 million visits, thanks to a dedicated “Discover Your Future” hub as well as news stories…
India’s top court has ruled against Tiger Global in a tax case stemming from its Flipkart exit during Walmart’s 2018 takeover, a decision that strengthens New Delhi’s ability to challenge offshore treaty structures and could raise tax risk for global funds counting on predictable exits from one of the world’s fastest-growing major markets. On Thursday, the Indian Supreme Court backed the tax authorities in a dispute over whether Tiger Global could use its Mauritius-based entities to claim protection under the India–Mauritius tax treaty and avoid paying capital gains tax in India on profits linked to its exit in the Walmart–Flipkart…
Altra Running’s distinctive wide toe box and zero drop heel-toe design don’t facilitate marathon PRs or punchy 5Ks. But there’s a reason why Leonardo DiCaprio chose to wear all-weather Lone Peaks when playing Bob Ferguson in One Battle After Another. They’re comfortable, rugged, and the zero-drop design keeps you from getting tendonitis. Altras are the perfect shoe for surviving in an off-grid dystopian war, even if they’re not at the top of the list when it comes to the best running shoes.Get Up to 50% Off at the Altra Running SaleThe Lone Peaks are iconic and instantly recognizable. But don’t…
Berlin-based Parloa has raised $350 million in Series D funding from existing investors, valuing the six-year-old customer service AI startup at $3 billion. The round comes just eight months after the company raised $120 million at a $1 billion valuation. The new round was led by General Catalyst, with participation from returning backers, including EQT Ventures, Altimeter Capital, Durable Capital, and Mosaic Ventures. Parloa is one of many startups developing AI agents that promise to automate the kind of customer service work previously handled by human representatives and help desk staff. The company’s competitors include Sierra, co-founded by OpenAI chairman…
Remember Vimeo? You probably don’t use it to browse videos the way you might with some other services. But if you landed on this page, there’s a good chance you use it to host your professional portfolio. Or assets for your business. Or your short films. Vimeo has tools other video hosting services simply don’t have, like AI editing tools, on-demand content selling, customizable embeds, and collaborative editing features. And best of all: There are no ads. WIRED has rotating Vimeo promo codes to help you save.Get 10% Off Annual Plans With This Vimeo Promo CodeNo matter what you need…
Anthropic has appointed Irina Ghose, a former Microsoft India managing director, to lead its India business as the U.S. AI startup prepares to open an office in Bengaluru. The move underscores how India is becoming a key battleground for AI companies looking to expand beyond the U.S. for major growth markets. Ghose brings deep big-tech operating experience to the role. She spent 24 years at Microsoft before stepping down in December 2025. Her appointment gives Anthropic a seasoned executive with local enterprise and government relationships as it gears up to establish an on-the-ground presence in one of the world’s fastest-growing…
If WIRED doesn’t write about Brooks running shoes more often, it’s because they’re so good and so reliable that it simply doesn’t occur to us. We just buy the next edition of the Brooks Ghost and carry on with our day. Several WIRED writers and editors wear Brooks running shoes as their everyday trainers, and these Brooks Running promo codes are some of the best that we’ve seen all season. As the days get shorter and colder, this is also the perfect time of year to upgrade your winter running gear for waterproof, warmer, brighter, or more compressive clothing to…
Spotify raised prices for its subscription plan in the U.S. for the third time in three years, as it hiked the monthly plan from $11.99 per month to $12.99 per month. The company sent an email to its paid users notifying them of the new price, which is applicable from the next monthly billing cycle. Image Credits:Spotify “Occasional updates to pricing across our markets reflect the value that Spotify delivers, enabling us to continue offering the best possible experience and benefit artists,” the company said in a blog post. In November 2025, the Financial Times reported that the audio platform…
VistaPrint specializes in custom physical and digital marketing products for small businesses, like brochures and promotional products, along with personal products like invitations, t-shirts, business cards, or even posters to meet any print and online personalization needs you may have. Fortunately, you don’t have to pay an arm and a leg to shop for these trending products, thanks to our selection of deals for both new and returning customers.Use Top VistaPrint Promo Codes for up to 20% OffWe have a VistaPrint coupon to help you save big on those personalized gifts for yourself or your loved ones. Right now, new…
Five years from now, the world might start running short on copper, the critical mineral used in everything from data centers to electric vehicles. Absent any changes, the world could face a severe shortfall as early as 2040, with demand exceeding supply by as much as 25%. If copper seems expensive today, just wait a few years. Companies and investors have been pouring money into the sector as demand ramps up. AI minerals startup KoBold, for example, raised $537 million last year to exploit a copper deposit it found in Zambia. But with a little help from some microbes, today’s…
On Thursday, OpenAI announced its investment in neurotech startup Merge Labs, cofounded by its CEO, billionaire Sam Altman. OpenAI will collaborate with the new venture to develop technology to link people’s brains to computers.Merge Labs has raised $252 million in funding from OpenAI, private investment firm Bain Capital, video game developer Gabe Newell, and others to use ultrasound to read and modulate the brain.Merge joins a growing number of companies, including Elon Musk’s Neuralink, that are developing brain-computer interface technology. Its name comes from the Silicon Valley concept of “the merge,” the hypothetical point at which humans and machine intelligence…