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If you’re an aspiring (or successful) streamer looking to upgrade your production value, the Elgato Stream Deck family is an excellent way to put your most important controls at your fingertips. Right now you can score the upgraded Elgato Stream Deck +, with eight buttons, an LCD screen, and four knobs, for just $160, a $40 markdown from its usual price.As a former (unsuccessful) Twitch streamer, I can attest firsthand to how useful the Stream Deck was for managing my broadcasts while also gaming and dealing with chat. The main draw here is close integration with streaming platforms like OBS,…
In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter sit down with John Ferris, consumer president at Bausch + Lomb, to discuss how modern consumer behavior is rewriting the rules for legacy brands. John shares how his team is tackling a core challenge in eye health: consumers value vision deeply, but often don’t take action until something is wrong, creating a massive opportunity for education-led growth.John also breaks down what it means to market in a world where discovery is increasingly shaped by social platforms and AI tools. He explains how Bausch + Lomb is partnering with eye…
Shortly after Google announced its new Universal Commerce Protocol for AI-powered shopping agents, a consumer economics watchdog sounded the alarm. In a now viral post on X viewed nearly 400,000 times, Lindsay Owens on Sunday wrote, “Big/bad news for consumers. Google is out today with an announcement of how they plan to integrate shopping into their AI offerings including search and Gemini. The plan includes ‘personalized upselling.’ I.e. Analyzing your chat data and using it to overcharge you.” Owens is executive director of the consumer economics think tank Groundwork Collaborative. Her concern stems from looking at Google’s roadmap, as well…
In President Donald Trump’s second term, everything is content. Videos of immigration raids are shared widely on X by the Department of Homeland Security (DHS), conspiracy theories dictate policy, and prominent right-wing podcasters and influencers have occupied high-level government roles. The second Trump administration is, to put it bluntly, very online.Trump and his supporters have long trafficked in—and benefited from—misinformation and conspiracy theories, leveraging them to build visibility on social media platforms and set the tone of national conversations. During his first term, Trump was famous for announcing the administration’s positions and priorities via tweet. In the years since, social…
Marketing no longer runs on broadcast thinking. Modern brands win by behaving like participants in culture, not distributors of messages. In this episode of The Speed of Culture podcast, Matt Britton sits with Selina Sykes, VP of beauty & wellbeing and global head of digital marketing and social at Unilever, for a deep look at the company’s marketing transformation. Selina breaks down how Brand DNAi, AI in content creation, digital twins, creators, and cultural insight come together to build “desire at scale.” She also explains how AI agents and agentic shopping will rewrite the future consumer journey, and why authenticity and community…
A resident of Springfield, Tennessee is expected to plead guilty to hacking the U.S. Supreme Court’s electronic document filing system dozens of times over several months. Prosecutors say between August and October 2023, Nicholas Moore, 24, “intentionally accessed a computer without authorization on 25 different days and thereby obtained information from a protected computer,” according to a court document. As of this writing, there aren’t any more details about exactly what information Moore accessed, nor how it was accessed. Moore is scheduled to plead guilty in court by video-link on Friday. When reached, a spokesperson for the U.S. District Court for…
Just days after launching, Roblox’s much-hyped AI-powered age verification system is a complete mess.Roblox’s face scanning system, which estimates peoples’ ages before they can access the platform’s chat functions, rolled out in the US and other countries around the world last week, after initially launching in a few locations in December. Roblox says it is implementing the system to allow users to safely chat with users of similar ages.But players are already in revolt because they can no longer chat to their friends, developers are demanding Roblox roll back the update, and crucially, experts say that not only is the…
Squarespace is building suspense for its 12th appearance as a Super Bowl advertiser.The website building and hosting service revealed it is returning to the Big Game on Feb. 8, with a 30-second spot that will air during the first and second quarters. While Squarespace has so far released few details about the upcoming campaign, a brand statement explained that “the spot unfolds as a cinematic, deeply human story, grounded in a clear and compelling call to action.”“This year’s campaign continues the tradition of pairing standout creativity with innovative storytelling,” according to the statement.The brand also revealed a teaser image from the…
1X, the robotics company behind the Neo humanoid robot, has unveiled a new AI model that it says understands the dynamics of the real world and can help bots learn new information on their own. This physics-based model, called 1X World Model, uses a combination of video and prompts to give Neo robots new abilities. The video allows Neo robots to learn new tasks they weren’t previously trained on, according to 1X. This release comes as 1X is gearing up to release its Neo humanoids into the home. The company opened up pre-orders for its humanoids in October with plans…
More than two dozen Immigration and Customs Enforcement vehicles on the ground in the Minneapolis-St. Paul area “currently lack the necessary emergency lights and sirens” required to be “compliant with law enforcement requirements,” according to a contract justification published in a federal register on Tuesday.The document justifies ICE paying Whelen Engineering Company, a Connecticut-based firm specializing in “emergency warning and lighting technology,” $47,330.49 for 31 “ATLAS1” kits—seemingly a typo of ATLAS, the name of the product sold by Whelen—which the company’s website describes as an “Adaptable Travel Light and Siren Kit.” The document explains that the ATLAS Kits would “allow…
If 2025 was the year brands began cautiously expressing their views on AI, 2026 is shaping up to be when they take clear, public stances on the technology.In the first weeks of this year, brands including Equinox and Almond Breeze have directly called out AI slop and tech gimmicks in their ad campaigns. As anxieties around the technology grow, these advertisers are positioning themselves as genuine antidotes to AI’s fakery.While Dove came out early against AI’s inauthenticity in 2024, others like BMW and Aerie continued the trend last year. The anti-AI sentiment now seems to be accelerating, with even louder…
Apple is launching a new Creator Studio subscription bundle that offers access to six creative apps as well as premium content in iWork apps, the company announced on Tuesday. The bundle costs $12.99 per month or $129 per year and includes access to Final Cut Pro, Logic Pro, and Pixelmator Pro on Mac and iPad, as well as Motion, Compressor, and MainStage on Mac. It also includes premium content for Keynote, Pages, and Numbers. Later, the bundle will include Freeform for iPhone, iPad, and Mac. College students and educators can subscribe for $2.99 per month or $29.99 per year. Apple…
Microsoft said on Tuesday that it would be taking a series of steps towards becoming a “good neighbor” in communities where it is building data centers—including promising to ask public utilities to set higher electricity rates for data centers.Speaking onstage at an event in Great Falls, Virginia, Microsoft vice chair and president Brad Smith directly referenced a growing national pushback to data centers, describing it as creating “a moment in time when we need to listen, and we need to address these concerns head-on.”“When I visit communities around the country, people have questions—pointed questions. They even have concerns,” Smith said,…
This post was created in partnership with Zeta GlobalIdentity, intelligence, and superintelligent agents are redefining the marketing ecosystem.During a CES 2026 ADWEEK House session co-hosted with Zeta Global, Jenny Rooney, chief brand and community officer at ADWEEK, sat down in conversation with David Steinberg, CEO, co-founder, and chairman of the board of Zeta Global, and Roman Gun, VP, product at Zeta Global. Together, they explored how Athena by Zeta, a new AI-powered operating model, helps marketers accelerate decision-making and activate smarter performance at scale.From conversation to activationSteinberg began by sharing the recent announcement that Zeta Global has partnered with OpenAI…
Usage of voice AI in sales, marketing, customer support, and consumer applications has shot up in the last few years. As a result, model providers have seen increased business, along with investor interest. On the back of this demand, today, Deepgram said that it has raised $130 million in a Series C round led by AVP at a $1.3 billion dollar valuation. The round also saw existing investors such as Alkeon, In-Q-Tel, Madrona, Tiger, Wing, and Y Combinator put in more money. Plus, new investors like Alumni Ventures, Columbia University, Princeville Capital, Twilio, and SAP joined the round. The company has…
Living in central North Carolina, it’s rarely too cold for me to be outdoors. Throughout the winter, I enjoy regular walks alone, often as a recovery routine from my more rigorous workouts, and stroll with my family for some quality post-dinner time together. However, as an avid football and cycling fan, my idea of a happy Sunday often includes at least a few sedentary hours in front of the television, watching my favorite sports.Enter the Urevo SpaceWalk 5L walking pad, where, with a setup that includes little more than plugging the machine into my wall, I can spend those mindless…