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All three models in the Hypershell range share the same major update, HyperIntuition. This replaces the previous basic rule-based software (you walk, it adds power) with a system that processes movement continuously and adjusts torque in real time. The argument is that real-world movement is irregular, and the exoskeleton needs to adapt to an ever-changing range of movement. We naturally stop and start, slow down, speed up, stride, mooch, climb, and adapt to uneven ground, but traditional exoskeleton systems were rubbish at this. They only really worked by recognizing repeatable gait patterns and, as a result, made me feel more…
Nvidia founder and CEO Jensen Huang is, perhaps, one of the greatest corporate hype men of all time when it comes to his company. He may even surpass Salesforce’s Marc Benioff when it comes to relentless optimism in his company’s future and revenues. Even so, he delivers on the hype, quarter after quarter. Instead of cautioning you to view the proclamation that he’s found a “brand new $200 billion TAM for Nvidia” with skepticism, I’d argue he’s earned a bit of trust. Huang positioned this massive new market at the feet of Nvidia’s new CPU product, Vera, which was introduced…
SpaceX warned investors that AI features such as Grok’s “Spicy” and “Unhinged” modes, which allow the chatbot to generate raunchy image or voice responses with fewer safety filters, could expose the company to regulatory scrutiny and reputational damages, according to a filing submitted Wednesday as part of the company’s planned initial public offering.As of December, SpaceX had set aside $530 million for potential litigation losses, some of which could stem from ongoing complaints filed against its AI unit over sexualized imagery generated by its Grok chatbot.The disclosures show how SpaceX took on new financial and reputational risks when it acquired…
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here.Following the Wednesday sale of New York Magazine, the Vox Media Podcast Network, and Vox to James Murdoch for $300 million, a key question remained unanswered: What about the rest of the brands?The leftover titles, referred to internally as Remain Co., include the heavyweights Eater, The Verge, and SB Nation, as well as Popsugar and The Dodo. The group will be led by Ryan Pauley, previously the president of Vox Media,…
It feels like short video clips from podcasts, songs, and movies are suddenly everywhere on social media right now, and that’s not an accident. Brands have realized that the format offers a highly cost-effective way to market products. Brands and marketing agencies often outsource the process of finding the most compelling 30 to 90 seconds of a video, known as “clipping,” to independent creators. But managing these gig workers and determining exactly where to distribute those videos presents a massive operational challenge. Clouted, a startup that went through a16z’s Speedrun accelerator in 2024, is building the infrastructure to automatically handle…
Elon Musk’s SpaceX committed to spending over $2.8 billion in recent months to buy gas turbines to power data centers for its artificial intelligence unit, the company revealed in a regulatory filing on Wednesday.The relatively large investment shows that Musk is continuing to double down on gas turbines, even after SpaceX’s use of them prompted public complaints, a lawsuit, and regulatory inquiries into whether the company may be polluting the air with carbon emissions and dodging environmental requirements.A shortage of electricity is the leading constraint on an otherwise roaring data center boom happening across the US. Portable gas turbines—generators that…
Viant Taps Ad Fontes to Bring ‘News Bias’ Targeting to CTV Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. The demand-side platform Viant launched a partnership with Ad Fontes Media on Wednesday that will let advertisers target connected TV news inventory based on content-level reliability and political bias scores, the companies told ADWEEK. The integration, which is live now in the Viant platform, is the first of its kind on CTV, according to the companies.The product applies Ad Fontes…
SpaceX, the aerospace company founded by Elon Musk 24 years ago, has finally made its IPO filing public. And once the company goes public, Musk will be at its center as CEO, CTO, and Chairman of the board. The hefty filing, posted after markets closed Wednesday, shows a company that has developed far beyond its initial pursuit of reusable rockets — although its long-term mission to create a multi-planetary species remains intact. SpaceX is now a technology conglomerate working on satellites and AI, and has become one of the world’s most valuable private companies. When it goes public later this…
Anthropic has agreed to pay SpaceX $1.25 billion per month through May of 2029 for access to cloud computing infrastructure, a long-awaited US regulatory filing revealed on Wednesday. In other words, Anthropic will be sending a rival artificial intelligence lab roughly $15 billion a year, an extraordinary sum that demonstrates how access to compute has become one of the defining bottlenecks in the race to develop advanced artificial intelligence.Anthropic and SpaceX announced a deal earlier this month that gives the Claude developer access to GPUs at Colossus and Colossus II, a pair of data centers straddling Tennessee and Mississippi with…
Omnicom’s John Wren Made More Than Double All Other Advertising Holdco CEOs Combined in 2025 From left to right: Hiroshi Igarashi of Dentsu, Cindy Rose of WPP, Sir Martin Sorrell of S4 Capital, John Wren of Omnicom, Mark Penn of Stagwell, Arthur Sadoun of Publicis, Yannick Bolloré of HavasiStock, Dentsu, WPP, Bloomberg, Teresa Kroeger, Chesnot, Havas, ADWEEK The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Omnicom CEO John Wren received a total compensation package worth $69.9 million in…
Elon Musk’s xAI has gotten itself in hot water over its use of polluting generators at its data center near Memphis, Tennessee. Now, it wants to buy even more of them. In SpaceX’s IPO filing, released Wednesday, the company said its xAI division will buy another $2.8 billion worth of turbines for its AI infrastructure over the next three years. One deal, worth $2 billion, is specifically for “mobile gas turbines,” the kind that it’s currently being sued over. The NAACP filed a lawsuit against xAI last month for operating dozens of unregulated gas turbines that worsen air quality in…
US lawmakers plan to introduce an amendment Thursday at a House committee markup hearing that would prohibit any recipient of federal highway funding from using automated license plate readers for any purpose other than tolling—a sweeping restriction that, if adopted, would bring an immediate end to state and local ALPR programs across the United States.The amendment, obtained first by WIRED, is sponsored by Representative Scott Perry, a Pennsylvania Republican and Freedom Caucus member, and Representative Jesús “Chuy” García, an Illinois progressive whose state has become a flash point in the national fight over ALPR misuse.The House Transportation and Infrastructure Committee…
‘Switzerland Is No Longer Neutral’: LiveRamp Faces Risk of Client Pullback Under Publicis Will agencies defect in the wake of the $2.2 billion acquisition? Many believe so. Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. In the wake of Publicis Groupe’s $2.2 billion acquisition of LiveRamp this week, the biggest question the industry is asking is whether the data onboarding and collaboration platform can maintain its neutrality.CEO Scott Howe often refers to LiveRamp as the industry’s “Switzerland” when…
SpaceX, the aerospace company founded by Elon Musk 24 years ago, has finally made its IPO filing public. The hefty filing, posted after markets closed Wednesday, shows a company that has developed far beyond its initial pursuit of reusable rockets — although its long-term mission to create a multi-planetary species remains intact. SpaceX is now a technology conglomerate working on satellites and AI, and has become one of the world’s most valuable private companies. When it goes public later this year on the Nasdaq exchange, it will become one of the most valuable publicly-traded companies. (Nvidia currently holds the crown…
While streaming may be the future of television, the medium itself—much like its big-screen counterpart—often leans on familiar properties, prequels, and reboots to keep things moving along. (Which explains why Yellowstone has morphed into a full-on franchise, with four current spinoffs and more on the way.)Why does this matter to you? Because May’s best shows to stream are full of familiar titles, from Battlestar Galactica to The Duffer Brothers’ newest project… which sounds a bit like their most famous project.Here are our picks for the 10 best shows to watch this month.Battlestar GalacticaMore than a year before Russell T. Davies…
What Should Hollywood Learn From Kane Parsons? The 20-year-old director Kane Parsons got his start creating YouTube videos under the handle Kane Pixels. Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. When Kane Parsons uploaded the first episode of his YouTube series The Backrooms in January 2022, he had no idea he was launching a marketing campaign. At the time, Parsons was a high schooler in Petaluma, California, testing out an animation in Blender. Within two weeks, the video…