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The NCAA Women’s Basketball Tournament is putting up big numbers.Ahead of the first round of the women’s tournament on Friday, Disney told ADWEEK that the ad inventory is “well sold,” but there are still some opportunities for advertisers to get involved. This year’s Championship Game, which airs April 5 on ABC, achieved ad rates of $1 million or more for the second year in a row, with the company hitting a new unit high, as at least one 30-second spot went for $1.5 million.Danielle Brown, svp of sports brand solutions at Disney Advertising, told ADWEEK that pricing for the tournament,…
On 12 March 2026, WP:26 assembled the brightest minds in the WordPress ecosystem to explore the trends actively redefining the platform. From AI-driven workflows and the agentic web to accessibility and the future of search, we went beyond the surface to unpack what’s changing and what it means for building with WordPress at scale. One of the most insight-packed sessions came from Alex Moss, Principal SEO at Yoast, who provided a focused examination of the search landscape’s rapid evolution. From SEO to AI Search Optimisation: Catch up on the replay of the session and read on to get the strategic…
Kalshi isn’t having a very good week. On Tuesday, the Attorney General of Arizona filed a 20-count criminal complaint against the online prediction market, accusing it of running an illegal gambling business in the state. Now, another southwestern state has taken a big swing at the company: a judge in Nevada has temporarily banned the service from operating in the state as part of an ongoing court case brought by state regulators. Nevada, on behalf of its Gaming Control Board, sued Kalshi in February in an effort to block the prediction site from operating in the state. Officials maintain that…
Kalshi has been temporarily banned in Nevada, marking the latest escalation in the widening regulatory war over prediction markets. The First Judicial District Court of Nevada has issued a 14-day restraining order, effective immediately, barring the company from “offering a derivatives exchange and prediction market which offers event-based contracts relating to sports, election, and entertainment related events” without first obtaining gaming licenses.This is the first time a US state has forced the company to cease operations. Kalshi declined to comment.This particular legal battle began just over a year ago, when Nevada regulators sent Kalshi a cease-and-desist letter demanding that it…
The professional world is rapidly changing, and marketers must adapt to stay relevant. But according to a new survey from global market research firm Ipsos, work experience on its own isn’t enough to keep pace. The real competitive advantage comes from formal training, defined by the study as a marketing degree, professional certification, or structured courses.Created in collaboration with Mark Ritson, a former professor and founder of MiniMBA, Ipsos surveyed 1,226 marketers from the U.S., U.K., and Australia. The 10-question assessment of foundational marketing knowledge, or “marketing anchors,” had a benchmark passing score set at seven correct answers. Surprisingly, only 35% of…
At WP:26, Human Made’s virtual event exploring the future of WordPress, we brought together technologists, publishers, and platform leaders to discuss one big question: What patterns are emerging that will shape WordPress in 2026 and beyond? Across a day of talks and conversations, speakers explored how AI, accessibility, enterprise publishing, and evolving web standards are reshaping the role of a CMS. To open the event, Human Made’s CGO and Partner Noel Tock set the tone with a provocative idea: What happens when software agents start interacting with websites as much as people do? It’s a question that sits right at…
A newly published survey of more than 500 science conference presentations across a two-year period set out to determine whether scientists are funny, which is itself funny, if not the most productive use of time. The results were about what you’d expect: two-thirds of attempts at humor garnered either polite chuckles or straight-up dead silence, and only 9% landed well enough to get most of the room laughing. The biggest laughs, also unsurprisingly, came from technical snafus, like slides malfunctioning and mics cutting out. (Nothing brings an audience together faster than watching something go wrong for someone else.) Anyone who…
If you’re looking for an upgrade to your home audio, but you don’t have a lot of room to spare, the Bose Smart Soundbar is an excellent option. Normally $499, it’s currently marked down to just $419 on Amazon. With full Dolby Atmos spatial audio, a unique musical profile, and all the features you’d expect from a modern soundbar in a small package, there’s a reason it’s our favorite compact soundbar.The biggest selling point here is the design. The Bose Smart Soundbar has an impressively small footprint, perfect for apartment-sized entertainment centers and cramped living rooms. It’s just 2.2 inches…
This post was created in partnership with Google Ad Manager.Live sports have always been an important way for marketers to reach audiences and with the rise of women’s sports, there are more opportunities than ever. But that also means adtech must scale with audiences to deliver seamless integration.During an ADWEEK Track session at Marketecture Live, Will Lee, CEO of ADWEEK, sat down with Allison Martucci Freyman, head of media, entertainment, and sports partnerships at Google, and Bethany Hillman, SVP of data and advertising operations at TelevisaUnivision, to discuss how their businesses are leveraging the growing power of women’s sports.Preparing for…
When we started planning WP:26, we kept returning to one question: What patterns are emerging that will shape WordPress in 2026 and beyond? The CMS landscape is changing quickly. AI is transforming how teams work. Expectations around accessibility and performance are rising. Enterprise organisations are rethinking how their digital platforms evolve over time. By the end of the event, one thing was clear: WordPress isn’t standing still while the web changes around it. If anything, the platform is evolving faster because of the people building with it — publishers, developers, and organisations experimenting at scale. From agent-ready architectures to accessibility,…
Web hosting platform WordPress.com is embracing AI agents, a decision that could change the look and feel of the web. The company announced Friday that it will now allow AI agents to draft, edit, and publish content on customers’ websites, as well as manage comments, update and fix metadata, organize content with tags and categories. All of this is controlled through an interface where the website’s owner explains what they want to do using natural language commands. With these new capabilities, websites could be almost entirely created and run via AI agents controlled by humans. This lowers the barrier to…
The war in Iran reached a new extreme this week, as both Israel and Iran launched strikes on oil and gas production and export facilities. The attacks up the stakes in a war that was already choking energy and commodity markets, and will threaten the long-term health of the global economy. On Friday, the International Energy Agency recommended that people work from home, drive slowly, and use gas stoves sparingly in order to alleviate price shocks from the crisis.The situation in the Gulf is so extreme, analysts told WIRED, that it’s almost unbelievable.“This scenario is something that you give to…
This post was created as part of an ADWEEK House content agreement.Elyse Myers, a content creator with over 7.1 million followers on TikTok, has worked with major brands like Audible and Geico. During an ADWEEK House: Austin session, Myers sat down with Zoe Ruderman, chief content officer at ADWEEK, to discuss her experiences working with brands, why she values trust in her partnerships, and her thoughts on why going viral is overrated.Authenticity—with boundariesLike all content creators, Myers was once anonymous. But rather than curate her persona to a certain audience, she leaned into her authentic voice. One of her first…
Our recent event, WP:26, was a deep dive into the future—and I was completely fired up to see us gather technologists, publishers, and platform leaders to explore the key patterns shaping WordPress in 2026 and beyond. We packed an afternoon full of talks and discussions, covering the massive impact of AI, accessibility, enterprise publishing, and evolving web standards on the essential role of a CMS. To cap off a day of critical insight and conversation, we hosted a truly amazing final panel discussion, ‘Why we’re backing WordPress in 2026’, with an exceptional line-up of speakers. Although Executive Director of WordPress,…
Webflow, which offers a software platform for building and hosting websites, is acquiring AI-powered content-generation platform Vidoso to beef up its suite of marketing offerings. Founded in 2024, Vidoso uses large language models to help organizations generate marketing collateral like images, presentations, video clips, blog posts, and social media content. For instance, the platform can turn a keynote talk or a panel discussion into short video clips or blog posts. Vidoso’s team of four is joining Webflow full-time. Webflow didn’t disclose financial terms of the deal. Vidoso has raised a total of $3.7 million from Aspenwood Ventures, Emergent Ventures, and…
Robotics company Sunday has raised a new funding round that has valued the company at unicorn status, meaning over $1 billion, it announced on Thursday. Sunday says it has raised $165 million at a $1.15 billion valuation in a Series B round led by Coatue Management. Other investors in the round include Tiger Global, Benchmark, and Bain Capital Ventures. The company emerged from stealth late last year and already has 1,000 people on its waitlist, Bloomberg reports. Sunday, founded by Tony Zhao and Cheng Chi, is on a quest to build a household humanoid robot called Memo that helps with…