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Liquid I.V. wants to make this the summer of “yes” and remind people that life’s best moments are better when you’re properly hydrated.The Unilever-owned brand has launched its summer campaign, “Say Yes,” in partnership with British R&B group FLO.A new 30-second spot finds FLO at an outdoor wedding but unable to dance—or even get up from their table—due to heat and dehydration. The narrator informs them that “water might not be enough.” FLO member Stella Quaresma grabs a few packets of Liquid I.V. and passes them around, and soon the trio is back on the dance floor.“Say Yes” debuts alongside the…

Potholes are a pesky problem — just ask scooter company Lime, which listed them as an official risk to its business in its IPO filing last week. History is littered with claims that technology can help solve or blunt the problem of potholes, and still they persist. But as cars become increasingly laden with advanced sensors, they are becoming a tool that can quickly alert cities to potholes and other municipal problems. Last month, Waymo and Waze announced a pilot program to share pothole data with local governments. Now, fleet management company Samsara says it’s one-upping that idea with its…

The role of advanced analytics in sports is a contentious subject. To its defenders, data-driven pragmatism is a natural evolutionary step in the way we play and watch games. For detractors, the approach prioritizes results above all else and drains the soul from a pursuit that should be spontaneous and joyful.As someone who is neither pragmatic nor spontaneous, I don’t qualify for either camp, though I find the very notion of applying this kind of research to soccer fascinating and even admirable. The game is resistant to orderly examination by design. Like preparing a tax return for a housecat, it…

DeepIntent has named Ian Colley—most recently CMO of The Trade Desk—as its new chief marketing officer, effective late April. Colley joins as the healthcare-focused demand-side platform (DSP) as the Trump administration weighs restrictions on pharmaceutical advertising that could disrupt more than $10 billion in annual ad spending. At DeepIntent, Colley will oversee marketing and communications and will report to the company’s founder and CEO, Chris Paquette. He succeeds Adam Kapel, who left the company in 2024. Colley brings more than three decades of marketing and communications experience to the role, including seven years at The Trade Desk and earlier stints…

Amazon Ring, facing a surge in customer-support calls during last year’s holiday season, evaluated more than 40 AI voice vendors before choosing startup Vapi to handle its inbound phone traffic. Today, Ring routes 100% of its inbound calls through Vapi’s platform. That deployment helped Vapi raise a $50 million Series B led by Peak XV Partners at a valuation of around $500 million after investment, according to a person familiar with the matter. Ring turned to Vapi in mid-Q4 last year, when it was weighing whether to expand call-center capacity, rely more heavily on traditional automated phone systems, or deploy…

Farrah was fed up with her vagina.For the past two years, the 29-year-old dancer from Ohio had been dealing with severe pelvic pain and vaginal odor. “It was like 8/10, horrible core pain,” she says. “I couldn’t lie down. I couldn’t even work an office job. It was bad.”When she visited doctors, she told them what she thought the culprit was: an allergic reaction to soy oil in a vat of water she’d swam in during a pirate-themed dinner theater performance. But they didn’t believe her. “They attempted to fix it with antibiotics,” she says. “And they just did nothing.”So…

Some of the most closely watched brand executives in the country will gather in Atlanta this September for Brandweek 2026, ADWEEK’s annual summit for senior marketers.The event runs Sept. 15–17 and brings together the leaders navigating one of the most disorienting stretches in marketing history: shifting consumer behavior, mounting pressure to prove ROI, an audience that’s harder than ever to reach and hold, and AI that’s upending everything.Attend, and you’ll have access to some of the biggest names in the industry, including: Coca-Cola Global CMO Manuel Arroyo, FIGS CMO Bené Eaton, and Starbucks Global Chief Brand Officer Tressie Lieberman, alongside…

If you’re a WIRED reader who uses AI in any creative context, I’d suggest staying far, far away from anyone involved in the TV show Hacks. In an interview earlier this year, actor Hannah Einbinder (who plays young comedy writer Ava Daniels on the show) described AI creators as “losers,” “not artists,” and “not special.”The show’s cocreators couldn’t agree more. In a wide-ranging conversation for The Big Interview ahead of the Hacks series finale on HBO Max, Paul W. Downs and Lucia Aniello were resolute about the value of human creativity—and what can be lost when AI enters the picture.If…

Croud has appointed Valerie Davis as its first US CEO as it seeks to grow its business North America and deepen its collaboration with sister agency Born Social.During her tenure as North America CEO at Stagwell-owned Assembly Global, Davis was credited with tripling US revenue in five years by bringing in hefty account wins including Anthem, T.Rowe Price, and Brooks Running. Proir to Assembly, she held roles at IPG Mediabrands and PXM agency. Before coming agency-side, Davis spent seven years at Bloomingdale’s, where she led the launch of its ecommerce platform.At Croud, Davis is expected to accelerate growth in what has…

Amazon deliveries keep getting faster. On Tuesday, the online retailer announced the launch of its 30-minute delivery option, dubbed “Amazon Now,” in dozens of U.S. cities. This ultra-fast delivery option will allow customers to shop across “thousands” of items, Amazon says, including fresh groceries, household essentials, and other locally relevant items. At launch, Amazon Now will be widely available in Atlanta, Dallas-Fort Worth, Philadelphia, and Seattle, and is expanding to Austin, Denver, Houston, Minneapolis, Orlando, Oklahoma City, and Phoenix. By year-end, Amazon expects to bring the service to tens of millions of customers in these and other cities, as the…

Founded in 2008, Noom was launched as a human-to-human weight loss coaching service, which paired psychology-based methods with fitness and food tracking to help its users reach their weight goals. Since the rise of GLP-1 medications, Noom has also introduced a model that helps GLP-1 users taking WeGovy, Ozempic, Zepbound, or similar medications create sustainable lifestyle changes and healthy habits. It has also introduced the option for AI coaching. There are usually Noom free trials available, depending on which Noom Weight or Noom Med plan you choose, and a Noom promo code can help offset the cost as well. If…

Thinking Machines Lab, the AI startup founded last year by former OpenAI CTO Mira Murati, on Monday announced something called interaction models, which, at its essence, sounds like AI that can interrupt you. Right now, every AI model you’ve ever used works the same way. You talk, it listens. It responds, you listen. Thinking Machines is trying to change that by building a model that processes your input and generates a response at the same time, so it’s more like a phone call than a text chain. The technical term for this is “full duplex,” and the company claims its…

Like other online travel booking services, Priceline helps you compare offerings and rates for everything travel-related, like airline tickets, and hotel stays. Growing up, I always referred to singer/starship captain William Shatner as the annoying guy from Priceline, much to my grandmother and father’s horror. But, you have to admit, the ads were memorable and convincing, even if it did become Shatner’s legacy to a new generation. No celeb endorsement is needed to save with our Priceline promo codes, though. We update our Priceline coupons regularly to help you be a budget-friendly traveler, with Priceline coupon codes for dollars off…

The quick summary:For its third annual upfront presentation on May 11, Amazon drew hundreds of ad execs, agency representatives, and brand marketers to New York’s Beacon Theatre for a high-energy, 90-minute, celebrity-filled presentation.DJ Diplo kicked off the evening, followed by country music star Kacey Musgraves. Amazon’s top talent including talk show legend Oprah Winfrey, NFL player Matthew Stafford, artist Shaboozey, and actors Michael B. Jordan, Chris Pratt, and Arnold Schwarzenegger joined Amazon executives onstage as the tech giant worked to coax upfront and year-round advertising commitments. The overarching message, woven between celebrity cameos, new show announcements, renewals, and viewership stats, was…

Just two months after listing its first venture fund on the stock market, Robinhood is preparing to launch a second. The company has filed a confidential registration for RVII, a standard regulatory step that allows it to work through the approval process before making details public. Unlike its first fund, which currently holds stakes in 10 late-stage companies — Airwallex, Boom, Databricks, ElevenLabs, Mercor, OpenAI, Oura, Ramp, Revolut, and Stripe — RVII will cast a wider net, investing in growth-stage and early-stage startups. It’s a meaningful distinction, given that early-stage startups are younger and carry more risk but also offer the potential…

Elon Musk’s trial against OpenAI and Microsoft entered its final stretch on Monday, with testimony from Microsoft CEO Satya Nadella, former OpenAI chief scientist Ilya Sutskever, and current OpenAI chairman Bret Taylor.Sutskever drew the spotlight, revealing an ownership stake in OpenAI’s $850-billion for-profit arm that is currently worth about $7 billion. That makes him one of the largest known individual shareholders of OpenAI. Earlier in the trial, OpenAI president Greg Brockman acknowledged for the first time that he has around $30 billion worth of OpenAI shares.Brockman was one of the research lab’s original cofounders, and Sutskever joined shortly afterward, turning…