Browsing: Spotlight

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

The value of all advertising centers around whether it gets consumers to convert—that usually means buying something, but could also…

“If Brazil wins, I’ll walk to church on my knees.” “I’m not shaving until we’re holding the cup in our hands.” These…

Despite its dominant position in the evening news ratings race, ABC World News Tonight with David Muir was the only…

Google Android has an unexpected face to its AI initiatives: Paris Hilton.The tech giant named the entrepreneur and media personality…

Consumers are mired in a trust crisis—and that’s a problem for brands, according to a new study from McCann.The Truth…

What do New York Mets shortstop Francisco Lindor, San Diego Padres pitcher Mason Miller, MVP and Los Angeles Dodgers outfielder…

Havas is continuing the “bullish” growth of Havas Play in North America with the acquisition of youth culture and experiential…

Over the past few decades, Nike and Adidas have created some of soccer’s most memorable advertising, from the former’s 1998…

While many marketers have accepted the difference between what consumers say they care about and their actual behavior when it…

Dentsu is resurrecting search agency 360i as a “solution” within the wider Dentsu network spanning social, creators, and community, the…

With the FIFA World Cup 2026 starting this week, American Eagle is debuting its first campaign with soccer star Lamine…

As head of activations for independent media agency Noble People, Mike McHale creates experiences that get people out of their…

Since I first stepped into the category of hair supplements 8 months ago, I’ve been struck by how the modern…

Canadian intimates and apparel brand Knix, known for body-positive and taboo-breaking marketing around period underwear, has a new chief marketing…

Online shopping has come a long way from banner ads and shopping carts, while stores are doing much more than…