Browsing: Spotlight

100-plus-year-old Nikon’s challenge isn’t convincing creators that cameras still matter. It’s persuading a generation raised on smartphones, short-form video, and…

SC Johnson, the maker of household products including Windex, Glade, Shout, and Ziploc, has awarded its North America media contract…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

The Lego Group arrived at CES 2026 with more than an announcement: Lego SmartPlay represents a major evolution, blending physical…

Ejae has traded in “Golden” for a Phil Collins song and a packet of Liquid I.V. The KPop Demon Hunters star…

Paramount is taking a big advertising swing by bringing guaranteed programmatic placement to live sports.Today, the company announced it was…

At a moment when AI-generated music is drawing lawsuits and protests from artists who say their work has been used…

TikTok is debuting two new ad offerings designed to help movie studios and streaming platforms transform buzz on TikTok into…

Macy’s has selected adtech company Pentaleap to facilitate its deal with Amazon Retail Ad Service. ADWEEK exclusively revealed the Macy’s-Amazon…

Independent creative agency Alto is expanding to Europe with a new office in Amsterdam, as it aims to deepen relationships…

Pinterest is continuing its transformation into a full-scale shopping hub with the addition of two key executives. Amazon’s former global…

For the seventh consecutive year, Oikos is returning to Super Bowl advertising—but this time with a notably different playbook.The Danone-owned…

Recorded on the sidelines of Brandweek, this episode of Adspeak by ADWEEK features Ryan Joe in conversation with AG1 CEO…

The numbers$72 billion — Netflix ups its merger acquisition of Warner Bros. Discovery to an all-cash offer, changing the previously…

Mention the brand Stanley 1913, and you might picture a young woman flaunting a colored or bedazzled water tumbler on…

For years, TikTok has treated its commerce ecosystem like a fortress—what happens in the app stays in the app. But…