Spotlight Publicis Groupe Takes a Major Shot to Grab Sports SpendBy adminApril 13, 20260 ADWEEK Advantage is part of a series where every month, our top editors interpret what happened in each vertical, and…
Spotlight Could Upfront Week Change Permanently?By adminApril 9, 20260 Upfront week is right around the corner, with the biggest publishers in the media industry, including Netflix, Disney, and more,…
Spotlight Brand Entertainment Meets Its MomentBy adminApril 6, 20260 Brand entertainment, or brands creating original content that can sit alongside Hollywood movies and TV shows, was once a marketer’s…
Spotlight Race to World Cup and LA28 Will Expose Sports’ New Power StrugglesBy adminMarch 4, 20260 “Legendary February”—as NCBUniversal dubbed the bumper month that drew 250 advertisers across the Super Bowl, Milano Cortina 2026, and the…
Spotlight The Winners and Losers of the Creative Freelance BoomBy adminMarch 4, 20260 The freelance market for creatives hit an inflection point in February.Contractors make up between 30% and 70% of marketing teams,…
