Browsing: Agencies

Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company eyes sports marketing as its next big…

Our Lego Agency’s Jennifer Berry on Building Connected Commerce Beyond ChannelsIn this episode of Brave Commerce, Rachel Tipograph and Sarah…

After recent controversy surrounding The Trade Desk, competitors are jumping at the chance to capture dollars from the platform’s potential…

New York City Mayor Zohran Mamdani, who rode a social media-fueled campaign to Gracie Mansion, is reversing an Eric Adams-era…

As the agency landscape consolidates and AI changes workflows and teams, brand-agency partnerships are facing fresh tensions. The consultancy Ray…

Bob Schmetterer, the former chairman and chief executive officer of Euro RSCG and a founding partner of Messner Vetere Berger…

WPP has appointed Guillaume Epstein as global head of commercial, a newly created role tied to the company’s broader push…

As AI puts pressure on the business model, agencies are scrambling to find new, sustainable ways to charge for their…

Principal media buying has moved from a quiet industry practice to a very public flashpoint. While much of the current discussion…

Job hunting site Indeed has named Stagwell’s 72andSunny its global creative agency of record as AI irrevocably reshapes the job…

The North American sports betting industry is growing up, and challenger Bet365 is putting its chips on building a strong…

Publicis Groupe has acquired Israel-based predictive creative analytics platform AdgeAI for an undisclosed sum, tapping into the $970 million deal…

Horizon Media, among the world’s largest independent ad agencies, underwent a round of layoffs this week, cutting 50 roles out…

There’s an old story about a New York City adman who wrote a catchy slogan for the Muscatine Steam Laundry:…

Stagwell expects first quarter 2026 new business to be the strongest in its history, giving the holding company reason to…

The more AI evolves, the more apparent it becomes that marketing is not just susceptible, it is peculiarly vulnerable to…