Browsing: AI News

Amazon’s souped-up Alexa is ripe for brands.Amazon recently debuted Alexa for Shopping, combining its Rufus AI assistant with Alexa+, Amazon’s…

Online shopping has come a long way from banner ads and shopping carts, while stores are doing much more than…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Stefan Kovačević, global retail media and digital…

When you go to the Cannes Lions, you get blasted—not just with rosé, but with a whole lot of noise. ADWEEK…

Creativity has always required bravery, but perhaps never more than in this moment of profound change and realignment. Striding into the…

Research firm Kantar has hired Martina Suess Cromer as svp of North America marketing and head of global brand and…

 There’s no marketing tool more potent than personal experience, and this episode of Marketing Vanguard explores how that transformed Nutrafol’s…

InMobi wants AI agents, not demand-side platforms, selling its premium commerce inventory.A new sell-side AI agent built by the adtech…

Sitecore, an enterprise content and digital experiences platform, has acquired generative engine optimization, or GEO, upstart Scrunch. Scrunch’s tech is…

On this episode of Adspeak by ADWEEK, host Kim Einan sits down with Jim Cowsert to unpack how AI is…

Here is a marketing riddle: Take one of the best B2B brand builders alive, give him a big title, a…

Century-old brands don’t stay relevant by accident. They require constant reinvention—in how they show up culturally, who they partner with,…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter sit down with Bob Liodice, CEO of the Association…

On Monday, The Trade Desk announced Nate Olmstead will be the company’s chief financial officer. Olmstead is the company’s fourth…

Customer data platform Hightouch has developed a new tool that allows advertisers bypass third-party identity providers to directly confirm which…

Over the last year and a half, the reasoning models of the world’s leading AI labs have grown more sophisticated,…