Browsing: AI News

Dentsu has overhauled its flagship AI platform, Dentsu.Connect, in preparation for a future where marketing and media workflows between brands,…

Everyone talks about AI agents. At ADWEEK’s Social Media Week, you’ll learn how to build your first one. Because there’s…

Ogilvy, the storied WPP-owned creative shop, has appointed industry veteran Carol Reed as its first global chief innovation officer. It’s…

Independent sister agencies Lippe Taylor and Twelvenote are formally unifying under a single brand, /prompt, in a move that reshapes…

Most companies talk about being AI-first. David A. Steinberg has been doing it since 2017. In this episode of The Speed…

Dollar Shave Club is known for its scrappy marketing and its willingness to call out its rivals’ products. Since its…

It was hard to avoid the chatter about agentic commerce at this year’s Shoptalk. From panels to private side discussions,…

As generative AI and creators take a bigger hand in producing creative work, brand managers face a crucial question: Who’s…

When a 30-foot-tall, 230-foot-wide billboard bearing the name Billy Boman went up on a hillside overlooking the 101 Freeway in…

There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover…

The relationship between Google and news publishers has historically been an uneasy one, as the early architecture of the web…

AI can do a lot of things, but it can’t manufacture realness. That’s the message from Pamela Anderson and Aerie…

The main takeawayYahoo used its 2026 NewFronts event to position itself as an AI-first media and advertising platform and unveiled…

Six months into making a big bet on shopping, OpenAI-owned ChatGPT is switching its strategy.In September, ChatGPT launched a feature…

YouTube isn’t satisfied with serving one or two slices of brands’ creator marketing demands. It wants the whole pie. On Monday,…

Google is turning its demand-side platform for advertisers, Display & Video 360 (DV360), into an AI-powered media buyer backed by…