Spotlight Walmart and Amazon Are Battling for Streaming TV Budgets. Here’s How Their Offerings Break DownBy adminJuly 29, 20260 Amazon and Walmart already dominate retail media spending, and both have gotten into streaming TV to grab ad budgets bigger…
Apps Meta’s Adam Mosseri says AI token budgets could soon be capped per engineerBy adminJuly 15, 20260 In a recent interview, Instagram head Adam Mosseri said he can see a time in the future, perhaps only a…
Spotlight The Aisle Is Smarter Than It Looks—and It’s Reshaping Retail Media BudgetsBy adminApril 29, 20260 It used to be easy to categorize retail budgets into neat buckets: Shopper marketing lived in the store with end…
Spotlight Nielsen’s New Insights Could Help Shift Ad Budgets in the UpfrontBy adminMarch 12, 20260 Each year, advertisers commit billions of dollars through the TV upfront, and measurement giant Nielsen is looking to help guide…
