Browsing: Business of Marketing

There’s an old story about a New York City adman who wrote a catchy slogan for the Muscatine Steam Laundry:…

In recent years, news has never been more in demand—or more misunderstood by advertisers. As the war with Iran escalates…

Power broker Michael Kassan’s media advisory and investment shop 3C Ventures surpassed $50 million in revenue from September 2024 to…

You’d be forgiven for mistaking The Promenade in Davos, Switzerland for Fifth Avenue at Christmastime.Along the Promenade — a swiftly…

OpenAI’s recent launch of Atlas marks a pivotal moment for digital marketing, and for the evolution of the internet itself.…

Higgsfield, an AI video startup positioning itself at the center of advertising’s shift toward synthetic media, has hired former Perplexity…

Nvidia Hires Google Cloud Marketing Leader as Its First CMO Nvidia has hired longtime Google executive Alison Wagonfeld as its…

5 Things the Ad Industry Can’t Stop Talking About at CES 2026 Thousands gathered in Las Vegas this week for…