Spotlight Why Chasing Vanity Metrics Is Killing Your Social StrategyBy adminMay 7, 20260 In this solo episode of Adspeak by ADWEEK, Viral Nation’s Richelle Batuigas challenges one of marketing’s biggest assumptions: that likes,…
Spotlight Marketers Need to Stop Chasing Data and Start Harnessing Audience SignalsBy adminApril 20, 20260 This post was created in partnership with Sprout SocialBrands have more data than ever, but most of it remains untapped.…
Apps Anthropic’s Pentagon deal is a cautionary tale for startups chasing federal contractsBy adminMarch 6, 20260 The Pentagon has officially designated Anthropic a supply-chain risk after the two failed to agree on how much control the military should have over…
