Browsing: Connected TV News

The ad industry has for years billed IP-based connected television (CTV) targeting as precise and deterministic. But that promise is…

Liquid I.V. is jumping into the Marvel Cinematic Universe.The Unilever-owned brand is capitalizing on the hype around the upcoming film…

Emmys, you have the right to remain impressed.Today, NBC announced that Mariska Hargitay, an Emmy Award-winning actor, director, producer, and star…

LiveRamp, which has for years helped brands, publishers, and platforms connect and activate customer data, is launching its first brand…

In its fifth and final season, The Bear is serving up some new partnerships, and marketers are eager to get…

Brands’ march into entertainment continues.This year, marketers like Gap and Dick’s Sporting Goods have stepped up their efforts to create…

Sports TV Ad Spending to Top $20 Billion in 2027 From 2026 to 2030, sports spending will grow…

Viant Taps Ad Fontes to Bring ‘News Bias’ Targeting to CTV Cannes Lions is where the biggest…

Apple exec Eddy Cue has been named Entertainment Person of the Year at the Cannes Lions International Festival of Creativity…

Ad revenue from retail media has already overtaken linear TV, but maybe it’s not so binary: in recent months, retail…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Nicolle Pangis, VP of UCAN advertising at…

Warner Bros. Discovery has unveiled a range of updates intended to make ads more interactive, personalized, and measurable across streaming,…

The quick summary:For its third annual upfront presentation on May 11, Amazon drew hundreds of ad execs, agency representatives, and…

The integration that lets advertisers layer Amazon’s shopping data onto Netflix inventory through the Amazon DSP will go live May…

This post was created in partnership with ViantKey takeaways Connected TV has matured, but measuring ads on these platforms still…