Browsing: Connected TV News

Brands’ march into entertainment continues.This year, marketers like Gap and Dick’s Sporting Goods have stepped up their efforts to create…

Sports TV Ad Spending to Top $20 Billion in 2027 From 2026 to 2030, sports spending will grow…

Viant Taps Ad Fontes to Bring ‘News Bias’ Targeting to CTV Cannes Lions is where the biggest…

Apple exec Eddy Cue has been named Entertainment Person of the Year at the Cannes Lions International Festival of Creativity…

Ad revenue from retail media has already overtaken linear TV, but maybe it’s not so binary: in recent months, retail…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Nicolle Pangis, VP of UCAN advertising at…

Warner Bros. Discovery has unveiled a range of updates intended to make ads more interactive, personalized, and measurable across streaming,…

The quick summary:For its third annual upfront presentation on May 11, Amazon drew hundreds of ad execs, agency representatives, and…

The integration that lets advertisers layer Amazon’s shopping data onto Netflix inventory through the Amazon DSP will go live May…

This post was created in partnership with ViantKey takeaways Connected TV has matured, but measuring ads on these platforms still…

TV measurement firm EDO may have taken a hit after a jury ordered it to pay $18.3 million in damages…

PayPal has its sights set on streaming as the next channel to grow its ad business.The payment platform’s advertising arm,…

Making content has only gotten easier, between AI tools streamlining production and more brands seeking out influencer partners. But all…

Amid all the clichés and buzzwords repeated and posted across the IAB Mainstage on Wednesday, one keyword seemed to matter…

Like the champagne in the Bachelor mansion, Disney may be putting the latest season of The Bachelorette on ice. But…