Browsing: consumer

While many marketers have accepted the difference between what consumers say they care about and their actual behavior when it…

In this episode of Adspeak by ADWEEK, chief brand and community officer Jenny Rooney speaks with Jason White, board member…

As families across the U.S. prepare to celebrate Mother’s Day this Sunday, Allison Stern is looking beyond the single day…

BCI (brain-computer interface) technology — in which neural signals are routed from a person’s head to a computer — was…

The next gadget you put on your head could scan your brain. Neurable, a Boston-based company that embeds its noninvasive…

David Barnett has learned a lot since first launching PopSockets more than a decade ago.  As the tale goes, the…

Claude’s daily active users are on the rise on mobile devices, as are its new app installs, following the company’s…

Why is my laundry taking two hours? Is this sunscreen water-resistant? Will my dishes be dry when the dishwasher finishes?In…

Much has changed for Jenny Wang, the founder who’s bringing “Clueless” fashion tech to life.  Last year, her company, Alta,…

The subscription economy helped boost mobile app revenues in 2025, even as app downloads declined for the fifth consecutive year,…

Shortly after Google announced its new Universal Commerce Protocol for AI-powered shopping agents, a consumer economics watchdog sounded the alarm.…