Spotlight This New Tool Cuts Out Identity Providers By Linking Trade Desk Data With Brands’ First-Party IDsBy adminJune 1, 20260 Customer data platform Hightouch has developed a new tool that allows advertisers bypass third-party identity providers to directly confirm which…
Spotlight Your AI Model Is a Commodity, But Your Data Is a DifferentiatorBy adminMarch 26, 20260 Twenty years ago, as I prepared to graduate with a degree in English, everyone asked me the same question: “What…
Spotlight Third-Party AI Agents Can Now Plug Into LiveRamp’s PlatformBy adminMarch 3, 20260 Data collaboration platform LiveRamp is now enabling customers to integrate their AI agents of choice. LiveRamp customers—including major ad agencies, big…
