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Browsing: Emerging Technologies
Ogilvy, the storied WPP-owned creative shop, has appointed industry veteran Carol Reed as its first global chief innovation officer. It’s…
Iconic brands from Starbucks to Nike to Burberry have dusted off their origin stories, recentering on their founding purpose and…
Twenty years ago, as I prepared to graduate with a degree in English, everyone asked me the same question: “What…
Ad agencies, like Havas, Broadhead and Supergood, are vibe-coding their own generative engine optimization (GEO) tools on top of large…
Ad agencies, like Havas, Broadhead and Supergood, are vibe-coding their own generative engine optimization (GEO) tools on top of large…
OpenAI is asking select advertisers to commit at least $200,000 as it rolls out beta ads on ChatGPT, the company…
Alex Mashrabov didn’t set out to build another AI company promising to revolutionize marketing. At Snap, a company popularly known…
The social platform hierarchy in AI citations is changing. Once dominated by Reddit, citations in large language models are now…
In this uncertain world, we can count on two truths.The first is that Super Bowl 60 is coming. The second…
As TikTok gains new U.S. owners in Oracle, Silver Lake, and Abu Dhabi-based MGX, the platform is moving quickly to…
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…
ElevenLabs Enlists Liza Minnelli, Art Garfunkel, and Others to Create an Album of AI-Generated Music
At a moment when AI-generated music is drawing lawsuits and protests from artists who say their work has been used…
OpenAI is finally ready to see if its users will trade their screen real estate for a free chat.The AI…
Higgsfield, an AI video startup positioning itself at the center of advertising’s shift toward synthetic media, has hired former Perplexity…
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…
This post was created in partnership with Zeta GlobalIdentity, intelligence, and superintelligent agents are redefining the marketing ecosystem.During a CES…