Browsing: Emerging Technologies

The value of all advertising centers around whether it gets consumers to convert—that usually means buying something, but could also…

Sitecore, an enterprise content and digital experiences platform, has acquired generative engine optimization, or GEO, upstart Scrunch. Scrunch’s tech is…

Here is a marketing riddle: Take one of the best B2B brand builders alive, give him a big title, a…

Over the last year and a half, the reasoning models of the world’s leading AI labs have grown more sophisticated,…

Twenty-three years ago, I walked off a stage with a master’s degree and into an economy that was rewriting itself. Roles…

Mastercard processes around 150 billion transactions a year, which puts the brand in a rare position: It can see where…

In this episode of Adspeak by ADWEEK, executive editor Alison Weissbrot moderates a panel of industry leaders redefining modern commerce. Our…

Starting soon, Snapchat’s 900 million monthly active users will be able to converse directly with branded Snaps that appear in…

A new platform could help marketing leaders more easily compare the capabilities of potential partners, demo tools, and select the…

Zocdoc, founded in 2007 to let people schedule medical appointments online, has picked seasoned tech marketer Brian Irving as its…

This post was created in partnership with MNTNProducing a TV ad has always been an expensive, time-consuming process, making it…

Ogilvy, the storied WPP-owned creative shop, has appointed industry veteran Carol Reed as its first global chief innovation officer. It’s…

Iconic brands from Starbucks to Nike to Burberry have dusted off their origin stories, recentering on their founding purpose and…

Twenty years ago, as I prepared to graduate with a degree in English, everyone asked me the same question: “What…

Ad agencies, like Havas, Broadhead and Supergood, are vibe-coding their own generative engine optimization (GEO) tools on top of large…

Ad agencies, like Havas, Broadhead and Supergood, are vibe-coding their own generative engine optimization (GEO) tools on top of large…