Browsing: Exclusive

Telemundo is hitting its goals as it heads into the upfront.The NBCUniversal-owned Spanish-language network is ready to showcase its wares…

A model is only as good as its data, and for Roman Teslyuk, the data wasn’t coming fast enough. “I…

Supergoop wants its buzzy sunscreen to move from niche to mainstream.To help it do that, the skincare brand has named…

At a US military base in central California, four-seater all-terrain vehicles roam hillside trails. This is a training exercise, but…

When Chris Gray sold his Shark Tank-backed scholarship search startup Scholly to Sallie Mae in 2023, he thought he had…

The world today is riven by cultural differences, political divisions, and geopolitical disputes — a challenging environment for any investor…

Three-year-old energy drink brand Neutonic has raised $6 million to fund an expansion across the U.S., U.K., and other international…

Stagwell is pitching its Agent Cloud AI software to small and medium-sized businesses (SMBs) and in-house agencies as part of…

Starting soon, Snapchat’s 900 million monthly active users will be able to converse directly with branded Snaps that appear in…

Chief executives (CEOs) are more aligned with their chief marketing officers (CMOs) than ever. But that isn’t translating into how…

Omnicom Media Group (OMG) has a new way to edit potential brand suitability issues on the fly.OMG’s influencer agency, Creo,…

Less than a year after taking over as TelevisaUnivision’s ad sales leader, Tim Natividad is out. Meanwhile, John Kozack, who’s…

Netflix’s Running Point is adding some more members to its team.Recognizing that brand partnerships have long been part of the…

Gary Vaynerchuk’s VaynerX is expanding its portfolio with the launch of Tamara Group, a new agency in response to rapid…

Data platform Optable has inked a partnership with independent agency Goodway Group to bring AI-driven planning and measurement tools on…

Hershey is revamping one of marketing’s oldest measurement tools—marketing mix modeling—by enlisting agentic AI in a bid to turn what…