Browsing: Exclusive

Big companies always have a pecking order First the CEO. Then CFO—who often eventually becomes CEO. This conveyor belt of corporate…

Creators are increasingly becoming a bigger part of brands’ game plans for sports, but when it comes to connecting with…

CourtAvenue is acquiring data and marketing technology consultancy GTX Solutions, as the independent agency looks to deepen its enterprise data…

Amazon first introduced its core ad product Sponsored Ads on its Rufus AI shopping assistant in 2024, ADWEEK previously reported,…

Three frenetic days at Shoptalk in Las Vegas revealed tons of anxieties about the future of commerce—from uncertainty around what…

AI’s insatiable demand for power has tech companies hunting for new energy sources — a search that has fueled competition…

Waymo is now providing 500,000 paid robotaxi rides every week across 10 U.S. cities, the company shared in a post…

Almost four years after launching a security feature called Lockdown Mode, Apple says it has yet to see a case…

WPP has appointed Guillaume Epstein as global head of commercial, a newly created role tied to the company’s broader push…

There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover…

OpenAI is extending its ad pilot program beyond April, according to two agency executives briefed by the company—giving advertisers more…

As AI puts pressure on the business model, agencies are scrambling to find new, sustainable ways to charge for their…

The signs that AI could lead to mass job displacement are already piling up: entry-level job postings in the U.S.…

Last August, a fire ripped through 10 acres of grass on either side of California’s I-280 near Redwood City. Traffic…

Anthropic’s latest research suggests that while AI is rapidly changing the way work gets done, it hasn’t meaningfully eliminated jobs.…

After over 25 years in marketing, I learned that many targeting decisions aren’t driven by sound commercial logic.They are driven…