Browsing: Fashion News

With the FIFA World Cup 2026 starting this week, American Eagle is debuting its first campaign with soccer star Lamine…

ThredUp has added a peer-to-peer selling option to its online thrift shop.The company, which was founded by James Reinhart in…

How do you make a brand that’s perceived as “uncool” a cultural moment? Terence Reilly, recently elevated from CMO to Chief…

Anna FleischleProduction DesignerBringing receipts: During Lily Allen’s “West End Girl” tour, production designer Fleischle had the singer wrap herself in…

Marc Jacobs is entering a new era of entertainment marketing with the help of actress, comedian, and screenwriter Rachel Sennott.For…

Brands are rethinking the traditional social media playbook, trading reach for credibility as they look to crack Reddit.The shift comes…

NeAndre Broussard, chief executive of BMW Digital and founder of the Black Menswear movement, wants marketers to stop chasing virality…

NeAndre Broussard, chief executive of BMW Digital and founder of the Black Menswear movement, wants marketers to stop chasing virality…

The tunnel walk has become basketball’s red carpet moment, with players modeling designer looks that are out of reach for…

In this episode of Adspeak by ADWEEK, senior media reporter Mark Stenberg speaks with David Lafitte, president and CEO at…

Making content has only gotten easier, between AI tools streamlining production and more brands seeking out influencer partners. But all…

On a drizzly Tuesday in September 2019, Skims co-founder Emma Grede was camped on the floor of Heathrow Airport, balancing…

Big companies always have a pecking order First the CEO. Then CFO—who often eventually becomes CEO. This conveyor belt of corporate…

AI can do a lot of things, but it can’t manufacture realness. That’s the message from Pamela Anderson and Aerie…

From Kate Moss’s 90s billboards to Bad Bunny in cotton stretch briefs, Calvin Klein (CK)’s advertising hall of fame is…

Five Minutes With..  is a monthly quick sit-down with leading marketers on their brand, the trends they’re tracking, and a…