Browsing: Food Industry News

Anheuser-Busch is the biggest advertiser in the 2026 Super Bowl, with 2.5 minutes of ads across three brands, two of…

In Raisin Bran’s Super Bowl 60 ad, Will Shat happens.More specifically, the cereal brand, which revealed its Big Game ad…

After teasing its seventh Super Bowl appearance earlier this month, Oikos released the full version of its 2026 Big Game…

When a Coke mascot chooses Pepsi, it’s almost un-bearable.Today, Pepsi Zero Sugar unveiled its Super Bowl 60 commercial, “The Choice,”…

Ben Stiller and Benson Boone are bringing a retro, over-the-top energy to Instacart’s 2026 Super Bowl ad.The grocery delivery app’s…

Hellmann’s recently teased that it would be bringing a hot new mystery act dubbed Meal Diamond to Super Bowl 60.…

Dos Equis’ Most Interesting Man in the World is back from retirement, and he’s thirsty for adventure. Meanwhile, Taco Bell is…

Taco Bell is turning the drive-thru into haute cuisine.The fast-food chain’s new “Laps of Luxury” activation, created by agency Deutsch,…

Liquid Death‘s Super Bowl teaser suggests the water brand is bringing serious energy to the Big Game for the second…

Super Bowl 60 halftime headliner Bad Bunny might have some competition if Hellmann’s has anything to do with it. The…

For the seventh consecutive year, Oikos is returning to Super Bowl advertising—but this time with a notably different playbook.The Danone-owned…

Anheuser-Busch has revealed its plans for Super Bowl 2026, with the largest U.S. brewer planning to feature three of its…

Creative scrappiness can take brands where no one else has ever gone before — that’s BodyArmor’s story, and we’re diving…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…