Browsing: Influencers & Creators

Accenture Song, the consulting giant’s marketing services arm, confirmed it intends to acquire marketing agency Whalar, which connects brands with…

Brands’ march into entertainment continues.This year, marketers like Gap and Dick’s Sporting Goods have stepped up their efforts to create…

In this episode of Adspeak by ADWEEK, host Madeline Nelson sits down with Wyclef Jean and Jaeson Ma for a…

Lionel Messi is a busy man. While his left foot has been preoccupied securing Inter Miami trophies and preparing to…

What Should Hollywood Learn From Kane Parsons? The 20-year-old director Kane Parsons got his start creating YouTube videos…

In this episode of Adspeak by ADWEEK, chief brand and community officer Jenny Rooney speaks with Jason White, board member…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

Anna FleischleProduction DesignerBringing receipts: During Lily Allen’s “West End Girl” tour, production designer Fleischle had the singer wrap herself in…

Key Takeaways: Co-creation works best if the artist has a genuine connection to the brand. Risk tolerance has to rise…

Dhar Mann wants to facilitate meet-cutes for creators and brands. Earlier this month, the motivational YouTuber hosted more than 50…

Paris Hilton and her media company, 11:11 Media, are deepening their partnership with food giant McCormick. Having brought Hilton on…

Omnicom Media Group (OMG) has a new way to edit potential brand suitability issues on the fly.OMG’s influencer agency, Creo,…

In this week’s episode of Adspeak by ADWEEK, Dana Paolucci, head of engagement marketing at Unilever’s Dove, joins Raven Walker,…

This post was created in partnership with Sam’s ClubThe creator economy is moving past the passive follower era and into…

This post was created in partnership with Inmar MediaCreator-led social content can add authenticity and reduce friction to keep audiences…

Coachella took over the desert this past weekend, and brands were quick to follow. But some of the biggest moments…