Spotlight Legacy Brands Don’t Need a Rebrand—They Need a ReintroductionBy adminApril 29, 20260 This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members.In a…
Spotlight Finding New Relevance for a Legacy Brand: Victoria Lozano’s Crayola JourneyBy adminApril 23, 20260 Surely a legacy brand like Crayola has done all it could to grow, right? Wrong. In this episode of the Marketing…
Apps Tim Cook is stepping down as CEO of Apple. Here’s a look at his 15-year legacy, from new products and services to China expansion.By adminApril 21, 20260 After 15 years at the helm, Tim Cook is stepping down as CEO of Apple and handing over the reins…
Apps A look at Tim Cook’s 15-year legacy as CEO of AppleBy adminApril 21, 20260 After 15 years at the helm, Tim Cook is stepping down as CEO of Apple and handing over the reins…
Tech Tim Cook's Legacy Is Turning Apple Into a SubscriptionBy adminApril 21, 20260 Tim Cook’s tenure as CEO at Apple, which is coming to a close September 1, will likely be defined by…
