Browsing: martech

Sitecore, an enterprise content and digital experiences platform, has acquired generative engine optimization, or GEO, upstart Scrunch. Scrunch’s tech is…

The integration that lets advertisers layer Amazon’s shopping data onto Netflix inventory through the Amazon DSP will go live May…

Adtech company Permutive has appointed veteran media executive Eileen Kiernan to its board of directors as it looks to expand…

In this episode of Adspeak by ADWEEK, executive editor Alison Weissbrot moderates a panel of industry leaders redefining modern commerce. Our…

A new platform could help marketing leaders more easily compare the capabilities of potential partners, demo tools, and select the…

Dentsu has overhauled its flagship AI platform, Dentsu.Connect, in preparation for a future where marketing and media workflows between brands,…

Most companies talk about being AI-first. David A. Steinberg has been doing it since 2017. In this episode of The Speed…

Google wants to make it easier for marketers to tap into the insights of its Marketing Mix Model (MMM), Meridian.…

Marketing is one of the few operations no industry can afford to ignore, which is why we have a veritable…