Spotlight Hires and Exits at Babylist, OpenAI, McDonald’s, and moreBy adminApril 10, 20260 This week has been another revolving door of hires and promotions at brands, from chief marketing officer (CMO) exits to…
Spotlight How McDonald’s Became Part of the KPop Demon Hunters UniverseBy adminMarch 31, 20260 KPop Demon Hunters conquered the world in 2025. The animated fantasy film’s blend of comedy, action, and supernatural horror broke…
Spotlight McDonald’s Viral Big Arch Launch Evokes Memories of Its Ill-Fated 1996 Arch DeluxeBy adminMarch 3, 20260 McDonald’s chief executive (CEO) Chris Kempczinski’s LinkedIn unveiling of the Big Arch Burger went viral last week, though not quite…
Spotlight The McDonald’s CEO Can’t Seem to Stomach His Own BurgerBy adminMarch 3, 20260 It started so well. Last month, McDonald’s CEO Chris Kempczinski posted a video of his first chance to try the…
Spotlight 6 Campaigns That Caught Our Eye, From McDonald’s to DoorDashBy adminFebruary 13, 20260 Now that we’ve (mostly) moved on from the Super Bowl, love is in the air among brands. Some, like JCPenney and…
Spotlight McDonald’s Flips Its Ads Sideways for Couch-Bound Fans After the Super BowlBy adminFebruary 9, 20260 While many brands fought for attention during the Super Bowl, McDonald’s targeted the morning after, when millions of Americans nurse…
