Browsing: Measurement

Research firm Kantar has hired Martina Suess Cromer as svp of North America marketing and head of global brand and…

This is the second in a two-part series on what separates CMOs who advance from those who stall. Read the…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Nicolle Pangis, VP of UCAN advertising at…

This post was created in partnership with ViantKey takeaways Connected TV has matured, but measuring ads on these platforms still…

Retail media spend is projected to hit nearly $70 billion this year, according to Emarketer. But the high-growth industry still…

Measuring the efficacy of ad spend continues to be one of the thorniest issues marketers face, and the frustrations bubbled…

TelevisaUnivision and Nielsen say their new deal measures up.Today, TelevisaUnivision and measurement giant Nielsen announced a new multi-year measurement and…

On Thursday, NBCUniversal and HyphaMetrics announced a new partnership to provide NBCU with next-gen data measurement capabilities. Using HyphaMetrics’ UNIeVista Panel, NBCU…

For years, TikTok has treated its commerce ecosystem like a fortress—what happens in the app stays in the app. But…