Browsing: Media Agencies

Dentsu has overhauled its flagship AI platform, Dentsu.Connect, in preparation for a future where marketing and media workflows between brands,…

As AI puts pressure on the business model, agencies are scrambling to find new, sustainable ways to charge for their…

Principal media buying has moved from a quiet industry practice to a very public flashpoint. While much of the current discussion…

Horizon Media, among the world’s largest independent ad agencies, underwent a round of layoffs this week, cutting 50 roles out…

British advertising titan WPP has named Nancy Hall CEO of WPP Media U.S. following a months-long search for a leader…

In recent years, news has never been more in demand—or more misunderstood by advertisers. As the war with Iran escalates…

I just paid 53 clients of my agency, Acadia, their share of the six figure sum in rebates we received…

SC Johnson, the maker of household products including Windex, Glade, Shout, and Ziploc, has awarded its North America media contract…

Florian “Flo” Adamski, the chief executive of Omnicom Media, is bullish on the future of his newly reshaped organization. The…