Browsing: minimba

Here is a marketing riddle: Take one of the best B2B brand builders alive, give him a big title, a…

On May 25, Ferrari unveiled the Luce, its first fully electric vehicle. A liftback sedan designed by Jony Ive, priced…

When Coca-Cola CEO Henrique Braun announced his company’s first-quarter results late last month, nobody in marketing seemed to notice. Net revenue…

Disclosure: Mark Ritson’s MiniMBA course has been offered to Omnicom Oceania staff. Omnicom is a competitor to WPP.When WPP posted…

There is a good case for more CMOs becoming CEOs.And yet, relatively few make that leap. Some do not even…

If most of the C-suite is paid based on growth of the company—and the CMO is supposedly the executive most…

Tim Cook was never going to be Steve Jobs. No one, possibly not even Jobs himself, could ever live up to…

In 1898, a young Philadelphia ad man named Elias St. Elmo Lewis wrote something that would outlast almost everything else…

Big companies always have a pecking order First the CEO. Then CFO—who often eventually becomes CEO. This conveyor belt of corporate…

Before marketers learn AI, or the language of the boardroom, or purpose, or storytelling, or any of the other things…

The professional world is rapidly changing, and marketers must adapt to stay relevant. But according to a new survey from global…

The more AI evolves, the more apparent it becomes that marketing is not just susceptible, it is peculiarly vulnerable to…

It started so well. Last month, McDonald’s CEO Chris Kempczinski posted a video of his first chance to try the…

Cathay Home is hardly a household name. The New York-based textile distributor has been shifting bedding through Target, Nordstrom and…

We’ve partnered with industry icon Mark Ritson on the ADWEEK MiniMBA in Marketing, a program that helps you become the…

We’ve partnered with industry icon Mark Ritson on the ADWEEK MiniMBA in Marketing, a program that helps you become the…