Spotlight Molly McPherson Analyzes 3 PR Fiascos and the Brand Mistakes Behind ThemBy adminApril 15, 20260 Crisis communications authority Molly McPherson has been called in to handle no shortage of corporate fiascos. But while the brands…
Spotlight 3 Targeting Mistakes That Drive Me CrazyBy adminMarch 25, 20260 After over 25 years in marketing, I learned that many targeting decisions aren’t driven by sound commercial logic.They are driven…
