Browsing: NewFronts

Creators are increasingly becoming a bigger part of brands’ game plans for sports, but when it comes to connecting with…

Meta arrived at this week’s IAB NewFronts with a familiar pitch: its platforms are where culture happens, AI is making…

Amid all the clichés and buzzwords repeated and posted across the IAB Mainstage on Wednesday, one keyword seemed to matter…

The main takeaway:In its first NewFronts event on Thursday, Uproxx TV made a play for TV ad dollars with CTV…

The main takeawayYahoo used its 2026 NewFronts event to position itself as an AI-first media and advertising platform and unveiled…

The main takeawaySnap came to NewFronts with a number and a pitch. Nearly 2 trillion Snaps were created in 2025…

The main takeaway:New interactive ad features and strategic partnerships with Amazon, InMarket, and Kochava were the key announcements during Tubi’s…

The main takeaway:At its IAB NewFronts 2026 event, Samsung revealed a new partnership with Amazon Ads to bring interactive video…

The social media platform TikTok made its return to the NewFronts on Tuesday, unveiling a suite of new advertising products…

Like the champagne in the Bachelor mansion, Disney may be putting the latest season of The Bachelorette on ice. But…

The main takeaway:On Monday, LG Ad Solutions and LG Electronics touted new ad capabilities for brands and content exclusives during…

For the first time, Vizio and Walmart are giving a joint pitch to advertisers, laying out what the retail giant’s…

The main takeaway:The E.W. Scripps Company will launch a new 24/7 streaming network in its latest upfront pitch to advertisers.…

YouTube isn’t satisfied with serving one or two slices of brands’ creator marketing demands. It wants the whole pie. On Monday,…

Google is turning its demand-side platform for advertisers, Display & Video 360 (DV360), into an AI-powered media buyer backed by…