Spotlight Why the Industry Needs to Stop Talking About NeutralityBy adminJune 1, 20260 Publicis’ $2.2 billion acquisition of LiveRamp last month reawakened an old industry debate about neutrality.But I believe we’re having the…
Spotlight LG Makes Its Home Screen Premium Ad Real Estate at NewFrontsBy adminMarch 23, 20260 The main takeaway:On Monday, LG Ad Solutions and LG Electronics touted new ad capabilities for brands and content exclusives during…
Spotlight TikTok Turns to Pixels to Show Advertisers What Happens Beyond Its Walled GardenBy adminJanuary 20, 20260 For years, TikTok has treated its commerce ecosystem like a fortress—what happens in the app stays in the app. But…