Browsing: playbook

The AI industry is not quite experiencing a DeepSeek 2.0 moment, but it feels very close. The leading Chinese AI…

Within a day of Spain winning the FIFA 2026 World Cup, American Eagle made a bold move. The retailer temporarily…

This post was created in partnership with Scripps SportsWhere does fandom begin now? Rarely at tipoff.During an ADWEEK House Sports…

U.S. federal cybersecurity agency CISA said it did not have a prepared response plan for how it should handle a…

Marketing in 2026 requires a balance between rapid technological experimentation and the timeless need for human connection. As brands navigate the…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

Nike is taking a different approach to this summer’s FIFA World Cup 2026.Ahead of the tournament’s kickoff on June 11,…

The nonprofit organization Gold House, dedicated to supporting Asian American Pacific Islander creatives, entrepreneurs, and leaders, hosted its fifth annual…

Some of the most closely watched brand executives in the country will gather in Atlanta this September for Brandweek 2026,…

Amazon already shook up the upfront two years ago with an influx of ad inventory. Now, the company is looking…

Key Takeaways: Co-creation works best if the artist has a genuine connection to the brand. Risk tolerance has to rise…

StackAdapt is quietly courting advertisers to test ads inside ChatGPT. The independent demand-side platform is dangling CPMs as low as…

The FIFA World Cup is Coca-Cola’s biggest stage. The brand has had stadium advertising at every World Cup since 1950.…

In March, the WNBA Board of Governors unanimously ratified the terms of a new seven-year CBA for the league, which…

Financial services marketing is one of the hardest kinds of marketing to crack. But John Brockelman and his team at…

The Devil Wears Prada 2 won’t hit theaters until May 1, but it’s already spawning a brand ecosystem.TRESemmé, L’Oréal Paris,…