Browsing: playbook

The FIFA World Cup is Coca-Cola’s biggest stage. The brand has had stadium advertising at every World Cup since 1950.…

In March, the WNBA Board of Governors unanimously ratified the terms of a new seven-year CBA for the league, which…

Financial services marketing is one of the hardest kinds of marketing to crack. But John Brockelman and his team at…

The Devil Wears Prada 2 won’t hit theaters until May 1, but it’s already spawning a brand ecosystem.TRESemmé, L’Oréal Paris,…

For decades, satellites, drones, and human spotters have all been part of war’s surveillance and reconnaissance tool kit. In an…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

Amazon Expands Sports Ad Playbook Heading Into Upfront Inside Prime Video’s NBA studio.Prime Video Amazon believes advertisers will add a…

In our tech-powered world, technology marketers cannot afford to lose sight of client trust. And yet, they do. On this episode…

How does one keep a 100-year-old brand relevant in today’s turbulent marketing and consumer environment? The full picture reveals itself in…

India’s top court has ruled against Tiger Global in a tax case stemming from its Flipkart exit during Walmart’s 2018…