Browsing: playbook

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

Nike is taking a different approach to this summer’s FIFA World Cup 2026.Ahead of the tournament’s kickoff on June 11,…

The nonprofit organization Gold House, dedicated to supporting Asian American Pacific Islander creatives, entrepreneurs, and leaders, hosted its fifth annual…

Some of the most closely watched brand executives in the country will gather in Atlanta this September for Brandweek 2026,…

Amazon already shook up the upfront two years ago with an influx of ad inventory. Now, the company is looking…

Key Takeaways: Co-creation works best if the artist has a genuine connection to the brand. Risk tolerance has to rise…

StackAdapt is quietly courting advertisers to test ads inside ChatGPT. The independent demand-side platform is dangling CPMs as low as…

The FIFA World Cup is Coca-Cola’s biggest stage. The brand has had stadium advertising at every World Cup since 1950.…

In March, the WNBA Board of Governors unanimously ratified the terms of a new seven-year CBA for the league, which…

Financial services marketing is one of the hardest kinds of marketing to crack. But John Brockelman and his team at…

The Devil Wears Prada 2 won’t hit theaters until May 1, but it’s already spawning a brand ecosystem.TRESemmé, L’Oréal Paris,…

For decades, satellites, drones, and human spotters have all been part of war’s surveillance and reconnaissance tool kit. In an…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

Amazon Expands Sports Ad Playbook Heading Into Upfront Inside Prime Video’s NBA studio.Prime Video Amazon believes advertisers will add a…

In our tech-powered world, technology marketers cannot afford to lose sight of client trust. And yet, they do. On this episode…

How does one keep a 100-year-old brand relevant in today’s turbulent marketing and consumer environment? The full picture reveals itself in…