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Upfront week is right around the corner, with the biggest publishers in the media industry, including Netflix, Disney, and more,…

This July, the soccer media brand Footballco will host a two-week activation in Brooklyn tied to the final weeks of…

As OpenAI expands its ad business beyond the U.S., opening the door to more advertisers, it may also be laying…

The FIFA World Cup is Coca-Cola’s biggest stage. The brand has had stadium advertising at every World Cup since 1950.…

Ogilvy, the storied WPP-owned creative shop, has appointed industry veteran Carol Reed as its first global chief innovation officer. It’s…

Independent sister agencies Lippe Taylor and Twelvenote are formally unifying under a single brand, /prompt, in a move that reshapes…

Three key executives at The Trade Desk are exiting the company. On Tuesday, Chief marketer and executive vice president Ian Colley…

Chomps’ chicken sticks hit shelves this week.To support the meat snack brand’s foray into a new protein, Chomps is launching…

In March, the WNBA Board of Governors unanimously ratified the terms of a new seven-year CBA for the league, which…

On Tuesday, Cloudflare and GoDaddy announced a partnership that will give website owners more visibility and control over how AI…

Dollar Shave Club is known for its scrappy marketing and its willingness to call out its rivals’ products. Since its…

You might remember dating site Ashley Madison from its highly publicized 2015 data breach, in which hacker group The Impact…

Brand entertainment, or brands creating original content that can sit alongside Hollywood movies and TV shows, was once a marketer’s…

It’s an eclectic mix this week, from KFC’s bopping Colonel Sanders to a true-crime parody investigating “territorial disputes over cosmetic…

It was hard to avoid the chatter about agentic commerce at this year’s Shoptalk. From panels to private side discussions,…

On Thursday, the media brand Complex announced a partnership with the sports merchandise company Fanatics to launch a content offering…