Browsing: Premium

Artificial intelligence isn’t eliminating marketing jobs at scale, but it is changing what those jobs demand.According to proprietary data prepared…

Popping the top reveals more slabs of gloss and matte plastic in the form of clip-on buds that wrap around…

Dallas-based agency Lerma has appointed Omar Quiñones as its first chief strategy officer, the final piece of a leadership hiring…

Now that we’ve (mostly) moved on from the Super Bowl, love is in the air among brands. Some, like JCPenney and…

Reports that WPP plans to move its creative agencies under an umbrella called WPP Creative would mark a big step…

In recent weeks, Elon Musk has followed president Donald Trump’s lead, slamming Iranian government officials and supporting the thousands of…

Amazon Expands Sports Ad Playbook Heading Into Upfront Inside Prime Video’s NBA studio.Prime Video Amazon believes advertisers will add a…

EXCLUSIVE: These Super Bowl Ads Won With AI, but Not Social Media Some Super Bowl 60 advertisers outperformed inside AI…

YouTube is rolling out a new AI-powered playlist-generation feature that allows Premium users on iOS and Android to use text…

Dentsu Wins i-Health’s Integrated Media and Creative Account i-Health owns a portfolio of consumer health brands including Culturelle probiotics, AZO…

ChatGPT Gets Ads: Omnicom, WPP, and Dentsu Line Up Brands for OpenAI Pilot OpenAI OpenAI officially rolled out ads in…

To be a viable alternative to our GADA Tudor, the value collection has to include a travel-time watch. We looked…

After nearly a decade of rapid expansion, the newsletter-based local publisher 6AM City is shrinking its human-led footprint in an…

OpenAI is asking select advertisers to commit at least $200,000 as it rolls out beta ads on ChatGPT, the company…

On a Wednesday afternoon in early January, Nikita Bier, X’s head of product, was sitting in a sprawling suite on…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…