Browsing: Programmatic

Mobile adtech giant AppLovin is shaking up its upper ranks with a new chair of the board and the impending…

After recent controversy surrounding The Trade Desk, competitors are jumping at the chance to capture dollars from the platform’s potential…

Yahoo is building out a range of new AI-powered tools within its demand-side platform, or DSP, for mid-market, performance-focused advertisers.…

Google is turning its demand-side platform for advertisers, Display & Video 360 (DV360), into an AI-powered media buyer backed by…

Media rating and misinformation-tracking firm NewsGuard is trying to stop the spread of AI-generated misinformation and slop in the news…

Data collaboration platform LiveRamp is now enabling customers to integrate their AI agents of choice. LiveRamp customers—including major ad agencies, big…

In a new 44-slide pitch deck, obtained exclusively by ADWEEK, X is once again pitching itself as a highly safe…

An Android-based mobile fraud operation designed to milk ad revenues from AI-generated shell websites has been shut down by Google…

Outfront Media, the company behind approximately 500,000 billboards and commercial out-of-home (OOH) displays across the U.S., is leveling up its…

Taboola, the native advertising giant known for placing sponsored content modules beneath news stories on sites like USA Today and…

Paramount is taking a big advertising swing by bringing guaranteed programmatic placement to live sports.Today, the company announced it was…

Former Google executive Justin Inman is betting that the next major battleground for brands won’t be search rankings or social…

Beehiiv Doubles Ad Sales Team, Scaling Email Ads Business Beehiiv offers its newsletter creators the ability to generate passive advertising…