Browsing: Programmatic

The Trade Desk’s chief revenue officer Anders Mortensen is exiting the company after just seven months in the role, ADWEEK…

InMobi wants AI agents, not demand-side platforms, selling its premium commerce inventory.A new sell-side AI agent built by the adtech…

Publicis’ $2.2 billion acquisition of LiveRamp last month reawakened an old industry debate about neutrality.But I believe we’re having the…

Customer data platform Hightouch has developed a new tool that allows advertisers bypass third-party identity providers to directly confirm which…

Over the last year and a half, the reasoning models of the world’s leading AI labs have grown more sophisticated,…

Google is standing up infrastructure that lets consumers shop from countless merchants without leaving its properties, whether they’re watching videos…

The Trade Desk’s Jeff Green was far and away the highest paid CEO among the top publicly traded adtech companies…

The numbers$689 million: Revenue, up 12% year-over-year from $616 million, and beating Wall Street estimates.$206 million: Adjusted EBITDA, representing a…

The Trade Desk CEO Jeff Green expressed empathy for the strife of ad agencies, many of which are facing increasing…

Starting soon, Snapchat’s 900 million monthly active users will be able to converse directly with branded Snaps that appear in…

TV measurement firm EDO may have taken a hit after a jury ordered it to pay $18.3 million in damages…

Index Exchange, among the market’s largest independent supply-side platforms, is making a bold move to bring the buy side closer…

Mobile adtech giant AppLovin is shaking up its upper ranks with a new chair of the board and the impending…

After recent controversy surrounding The Trade Desk, competitors are jumping at the chance to capture dollars from the platform’s potential…

Yahoo is building out a range of new AI-powered tools within its demand-side platform, or DSP, for mid-market, performance-focused advertisers.…

Google is turning its demand-side platform for advertisers, Display & Video 360 (DV360), into an AI-powered media buyer backed by…