Spotlight After Viral Fame, Stanley 1913 Chooses New AOR Born SocialBy adminJuly 30, 20260 Stanley 1913, maker of the “Stanley cup” tumblers that caused a frenzy in 2024, has chosen social media agency Born…
Spotlight Why People Really Got So Mad About Coke’s New ‘Marlboro’ TypefaceBy adminJuly 24, 20260 Earlier this week, Coca-Cola started an uproar over something consumers usually don’t get worked up about: a typeface.As part of…
Spotlight Why Curie Redesigned Its Brand After Breaking Into WalmartBy adminJuly 22, 20260 Armed with data about how people shop in stores, deodorant brand Curie is overhauling its brand.Seven-year-old Curie makes natural deodorant…
Spotlight AMF’s Retro Rebrand Aims to Win Over Gen Z Without Losing the League CrowdBy adminJuly 21, 20260 Tired of feeling digitally burned out, millennials and Gen Zers are struggling with anemoia: a longing for a past they…
Spotlight The Strategy Behind USA Today Co.’s Big Identity Shift With Kristin Roberts and Lark-Marie AntonBy adminJune 5, 20260 In this episode of Adspeak, ADWEEK senior media reporter Mark Stenberg is joined by USA Today Co.’s Lark-Marie Anton, chief…
Spotlight How Blueland Reinvented Its Packaging for the Retail AisleBy adminMay 26, 20260 How Blueland Reinvented Its Packaging for the Retail Aisle Sarah Paiji Yoo co-founded the brand in 2019.Blueland …
