Browsing: Sports

The NCAA Women’s Basketball Tournament is putting up big numbers.Ahead of the first round of the women’s tournament on Friday,…

This post was created in partnership with Google Ad Manager.Live sports have always been an important way for marketers to…

Five Minutes With..  is a monthly quick sit-down with leading marketers on their brand, the trends they’re tracking, and a…

The biggest change is in the highback of the binding, which is called the AutoBack in the FASE system. While…

Key Takeaways: The Big Game is still as important as ever, but real results are measured after the game ends.…

HOKA’s max-stacked Rocket X Trail combines road race shoe energy with boosted grip from a 3-mm lugged outsole. If you’re…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

“Legendary February”—as NCBUniversal dubbed the bumper month that drew 250 advertisers across the Super Bowl, Milano Cortina 2026, and the…

Paramount ads leader Jay Askinasi is making moves.Today, Askinasi, in an internal memo obtained by ADWEEK, announced that Paramount is…

“I don’t like talking to you wearing that. It’s intimidating.”A friend said this to me—and he’s not joking. His name…

Honorable MentionsDuring the winter, a whole WIRED crew tests ski clothes almost constantly. Here are a few other items that…

To join or not to join a gym: That is the question. If you opt out of building a home…

Benoît Richaud might be one of the most visible people at the 2026 Winter Olympic Games. Not because he’s a…

The curling ice at the Winter Olympics is often full of shouting—but not like this. Last Friday, in a match…

In this episode of Adspeak by ADWEEK, host Will Lee sits down with Tony Ressler, co-founder and executive chairman of…

Olympic bobsledding often gets called the “Formula 1 of ice.” Tracks are more than 1.5 kilometers (nearly a mile) long,…