Browsing: Sports

“Legendary February”—as NCBUniversal dubbed the bumper month that drew 250 advertisers across the Super Bowl, Milano Cortina 2026, and the…

Paramount ads leader Jay Askinasi is making moves.Today, Askinasi, in an internal memo obtained by ADWEEK, announced that Paramount is…

“I don’t like talking to you wearing that. It’s intimidating.”A friend said this to me—and he’s not joking. His name…

Honorable MentionsDuring the winter, a whole WIRED crew tests ski clothes almost constantly. Here are a few other items that…

To join or not to join a gym: That is the question. If you opt out of building a home…

Benoît Richaud might be one of the most visible people at the 2026 Winter Olympic Games. Not because he’s a…

The curling ice at the Winter Olympics is often full of shouting—but not like this. Last Friday, in a match…

In this episode of Adspeak by ADWEEK, host Will Lee sits down with Tony Ressler, co-founder and executive chairman of…

Olympic bobsledding often gets called the “Formula 1 of ice.” Tracks are more than 1.5 kilometers (nearly a mile) long,…

Authorities in Mexico’s Guadalupe, Nuevo León, this week unveiled four robot dogs that will be part of the security devices…

When it comes to NBA All-Star Weekend, the league is helping brands have a solid game plan.This year’s All-Star activities…

Ilia Malinin was born to skate. The child of two Olympic skaters—Tatiana Malinina and Roman Skorniakov, who both competed for…

Running with wet feet, in wet socks, in wet shoes is the perfect recipe for blisters. It’s also a fast…

At the start of the 2026 Milano Cortina Winter Olympics, US figure skater Amber Glenn spoke at a press conference…

Jessie Diggins is the most decorated cross-country skier in American history. She is also ranked as the best cross-country skier…

This post was created in partnership with TatariThere’s a first time for everything—and for marketers, there may be no bigger…