Browsing: Streaming & OTT

Creativity has always required bravery, but perhaps never more than in this moment of profound change and realignment. Striding into the…

In this episode of Adspeak by ADWEEK, host Madeline Nelson sits down with Wyclef Jean and Jaeson Ma for a…

Apple exec Eddy Cue has been named Entertainment Person of the Year at the Cannes Lions International Festival of Creativity…

Agentic TV buying is here. So now’s a good time to figure out what that actually means.Agentic buying was one…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Nicolle Pangis, VP of UCAN advertising at…

Warner Bros. Discovery has unveiled a range of updates intended to make ads more interactive, personalized, and measurable across streaming,…

The quick summary:For its third annual upfront presentation on May 11, Amazon drew hundreds of ad execs, agency representatives, and…

TelevisaUnivision’s John Kozack is ready.Recently, ADWEEK had the exclusive on Kozack taking over as TelevisaUnivision’s ad sales leader following the…

Amazon’s Prime Video advertisers can now automatically tailor their messaging based on the viewer’s previous exposure to a brand or…

The integration that lets advertisers layer Amazon’s shopping data onto Netflix inventory through the Amazon DSP will go live May…

Anna FleischleProduction DesignerBringing receipts: During Lily Allen’s “West End Girl” tour, production designer Fleischle had the singer wrap herself in…

Measuring the efficacy of ad spend continues to be one of the thorniest issues marketers face, and the frustrations bubbled…

Netflix’s Running Point is adding some more members to its team.Recognizing that brand partnerships have long been part of the…

Those fortunate few fans who lucked into a ticket for the 2025 NBA Draft got a peek at plenty of stars,…

The main takeaway:New interactive ad features and strategic partnerships with Amazon, InMarket, and Kochava were the key announcements during Tubi’s…