Spotlight Ahead of Paramount Mega-Merger, WBD Bets on Agentic AdsBy adminMay 13, 20260 Warner Bros. Discovery has unveiled a range of updates intended to make ads more interactive, personalized, and measurable across streaming,…
Spotlight EDO Strikes Back Against iSpot By Offering TV Intelligence Data For FreeBy adminApril 22, 20260 TV measurement firm EDO may have taken a hit after a jury ordered it to pay $18.3 million in damages…
Spotlight 8 Lessons Brand Marketers Should Take From Heated RivalryBy adminJanuary 26, 20260 You don’t need to be chronically online to have your social media feeds overtaken by TV’s Heated Rivalry. My 21-year-old…
Spotlight TikTok’s New Ad Formats Cater to Streaming and Entertainment AdvertisersBy adminJanuary 21, 20260 TikTok is debuting two new ad offerings designed to help movie studios and streaming platforms transform buzz on TikTok into…
Spotlight The C-Suite Moves Shaking Up TV in 2026, From VideoAmp’s CEO to Paramount ExitsBy adminJanuary 13, 20260 Executive turnover touched nearly every facet of the TV industry in 2025. From broadcast to cable to streaming, change was…
