Browsing: TV Biz

The ad industry has for years billed IP-based connected television (CTV) targeting as precise and deterministic. But that promise is…

Warner Bros. Discovery has unveiled a range of updates intended to make ads more interactive, personalized, and measurable across streaming,…

TV measurement firm EDO may have taken a hit after a jury ordered it to pay $18.3 million in damages…

You don’t need to be chronically online to have your social media feeds overtaken by TV’s Heated Rivalry. My 21-year-old…

TikTok is debuting two new ad offerings designed to help movie studios and streaming platforms transform buzz on TikTok into…

Executive turnover touched nearly every facet of the TV industry in 2025. From broadcast to cable to streaming, change was…