Browsing: Voice

Twenty years ago, as I prepared to graduate with a degree in English, everyone asked me the same question: “What…

Before marketers learn AI, or the language of the boardroom, or purpose, or storytelling, or any of the other things…

After over 25 years in marketing, I learned that many targeting decisions aren’t driven by sound commercial logic.They are driven…

Principal media buying has moved from a quiet industry practice to a very public flashpoint. While much of the current discussion…

The Devil Wears Prada 2 won’t hit theaters until May 1, but it’s already spawning a brand ecosystem.TRESemmé, L’Oréal Paris,…

When a founder wires $150 million of his own money into a stock that is down 60 to 70 percent,…

On February 3, McDonald’s CEO Chris Kempczinski posted a video on Instagram where he held up the chain’s new Big…

The best marketers build from the fundamentals up. Learn how The ADWEEK MiniMBA in Marketing gives you the structure and…

A typical merger-and-acquisition process is time-consuming and expensive, even for the largest, well-staffed private equity firms. In addition to spending…

In recent years, news has never been more in demand—or more misunderstood by advertisers. As the war with Iran escalates…

Anthropic is bringing Voice Mode to Claude Code, the company’s AI coding assistant for developers. The launch of voice mode…

I just paid 53 clients of my agency, Acadia, their share of the six figure sum in rebates we received…

David Greene, the longtime host of NPR’s “Morning Edition,” is suing Google, alleging that the male podcast voice in the…

For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny…

CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a…

Bad Bunny DID THAT. Se la rifo! Bad Bunny’s Super Bowl halftime show arrived at a moment when most cultural conversations…