Spotlight Always Alpha Acquires Tennis Management Firm Courtside TalentBy adminApril 8, 20260 On Wednesday, Always Alpha, a women-founded and led sports talent agency, announced that it had acquired Courtside Talent, a tennis-focused,…
Spotlight WNBA Reveals Playbook Behind ‘GOAT’ Marketing Campaign for Season 30By adminApril 7, 20260 In March, the WNBA Board of Governors unanimously ratified the terms of a new seven-year CBA for the league, which…
Spotlight NCAA Women’s Tournament Ads ‘Well Sold’ With Record $1.5 Million for 30-Second SpotBy adminMarch 20, 20260 The NCAA Women’s Basketball Tournament is putting up big numbers.Ahead of the first round of the women’s tournament on Friday,…
Spotlight Women’s Sports Are Booming and Adtech Must Keep PaceBy adminMarch 20, 20260 This post was created in partnership with Google Ad Manager.Live sports have always been an important way for marketers to…
