Spotlight JCPenney Brings Its Battle Against Fashion Elitism to Women’s BasketballBy adminApril 14, 20260 The tunnel walk has become basketball’s red carpet moment, with players modeling designer looks that are out of reach for…
Spotlight Scripps Bets Big on Women’s Sports for New Live Streaming Channel in Upfront PitchBy adminMarch 23, 20260 The main takeaway:The E.W. Scripps Company will launch a new 24/7 streaming network in its latest upfront pitch to advertisers.…
Spotlight NCAA Women’s Tournament Ads ‘Well Sold’ With Record $1.5 Million for 30-Second SpotBy adminMarch 20, 20260 The NCAA Women’s Basketball Tournament is putting up big numbers.Ahead of the first round of the women’s tournament on Friday,…
Spotlight Women’s Sports Are Booming and Adtech Must Keep PaceBy adminMarch 20, 20260 This post was created in partnership with Google Ad Manager.Live sports have always been an important way for marketers to…
Apps Whoop launches a new blood test focused on women’s healthBy adminMarch 10, 20260 Fitness wearable maker Whoop is launching a new panel focused on women’s health through its Whoop Labs blood testing service.…
