Browsing: World Cup

The numbers14% – year-on-year revenue growth in Q2, with net sales reaching a record $7.7 billion (€6.74 billion).$243 million (€212…

Plenty of brands spent millions on the 2026 FIFA World Cup, but which accomplished their viewership goooals?According to tech and…

After the success of the 2026 World Cup—which brought in more than $15 billion in revenue for FIFA and a…

The 2026 World Cup was, by all commercial metrics, a resounding success. FIFA recently announced it exceeded $15 billion in revenue,…

The 2026 FIFA World Cup captured more than $10 billion in global ad spend, according to WARC Media estimates. That’s…

Every World Cup Ad Ranked by EDO’s TV OutcomesThe 2026 World Cup has come to an end, and now it’s…

Argentina may have lost to Spain at the FIFA World Cup 2026 final, but one of its players still stole…

The World Cup final may not have been played, but NBCUniversal’s Telemundo is already hoisting its trophy over how it…

The FIFA World Cup 2026 is not even over, yet its ripple effects within the marketing space are beginning to…

Did you know that various major watch parties in cities such as Los Angeles and Seattle during this year’s FIFA…

Nike’s World Cup marketing pivot is starting to bear fruit, and its executives say the tournament is a proving ground…

The World Cup is a global celebration, but there’s a darker side to the tournament.FIFA predicts some 6.5 million fans…

“If Brazil wins, I’ll walk to church on my knees.” “I’m not shaving until we’re holding the cup in our hands.” These…

Over the past few decades, Nike and Adidas have created some of soccer’s most memorable advertising, from the former’s 1998…

With the FIFA World Cup 2026 starting this week, American Eagle is debuting its first campaign with soccer star Lamine…

Long before earning 17 Michelin stars, Gordon Ramsay was a promising footballer in the youth ranks of Scotland’s Rangers FC.…