In June of last year, over breakfast at Cannes, the two of us started talking about the deal environment in the marketing economy. Omnicom and IPG were on their way to closing, AI companies were multiplying by the week, and new kinds of buyers were showing up at tables where only holding companies and private equity used to sit. We left that breakfast convinced of the same thing. Over the next 12 to 18 months, the business story of this industry will be a dealmaking story, and no one was covering it that way.
ADWEEK Dealroom is what came out of that conversation. It is ADWEEK’s new home for coverage of M&A, investment, and dealmaking across the marketing economy, powered by Evros Group, an advisory firm built by operators who have sat on every side of these transactions, with more than 20 completed deals and over $2 billion in enterprise value represented.
We are launching ADWEEK Dealroom with this report deliberately. Most deal coverage starts after an announcement, when the interesting decisions have already been made. Sentiment data starts earlier, with what owners, buyers, and investors believe before they act. Each year, Evros asks the three groups that make this market the same questions, independent agency founders and operators, strategic and PE-backed buyers, and financial investors, and puts their answers side by side. That structure is the point. You can see where the groups agree, where they collide, and where the next twelve months of transactions are likely to come from.
What you will find in the pages ahead is a market with more appetite than it has shown in years, and a standoff that keeps most of that appetite from converting into closed deals. The explanation does not sit in any single number. It sits in the gaps between them, and those gaps are exactly what this report was built to surface.
This is the first of much more to come. Thank you for reading, and welcome to Dealroom.
ADWEEK subscribers can access the full report here.
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